为您找到与商务谈判模拟场景对话稿相关的共200个结果:
总部影响力是谈判成功的关键,因此如果请总部高层管理者参加与注重等级制文化的对手的谈判,那么职位在说服和表达开展业务的兴趣方面起着重要的作用。下面读文网小编整理了国际商务谈判模拟对话,供你阅读参考。
1、At the request of Party B, Party A agrees to send technicians to assist Party B to install the equipment.
应乙方要求,甲方同意派遣技术人员帮助乙方安装设备。assist 较 help 正式;
2、The personnel shall not to partake in any political activities in Iraq.
所有人员不得参加伊拉克国内的任何政治活动。partake in 较 take part in 正式;
3、The Employer shall render correct technical guidance to the personnel.
雇主应该对有关人员给予正确技术指导。render 较 give 正式;
4、Party A shall repatriate the patient to China and bear the cost of his passage to Guangzhou.
甲方应将病人遣返中国并负责其返回广州的旅费。repatriate 较 send back 正式;
5、This Contract shall be governed by and construed in accordance with the laws of China.
本合同受中国法律管辖,并按中国法律解释。construe 较 explain,interpret 正式;
6、The Employer may object to and require the Contractor to replace forthwith any of its authorized representatives who is incompetent.
雇主认为承包人委派的授权代表不合格时,可以反对并要求立即撤换。require较ask正式;公文体forthwith 较 at once 正式;
7、The Chairperson may convene an interim meeting based on a proposal made by one-third of the total number of directors.
董事长可以根据董事会过1/3董事的提议而召集临时董事会议。convene,interim 都是正式用词。
8、In case one party desires to sell or assign all or part of its investment subscribed, the other party shall have the preemptive right.
如一方想出售或转让其投资之全部或部分,另一方有优先购买权。法律用词assign 较 transfer 正式。
9、In processing transactions, the manufacturers shall never have title either to the materials or the finished products.
加工贸易中,厂方无论是对原料还是成品都无所有权。 法律用词title 较 ownership 正式。
10、The term "Effective date" means the date on which this Agreement is duly executed by the parties hereto.“生效期”指双方合同签字的日子。 法律用词execute 较 sign 正式.
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在模拟商务对话中,谈判的其中重要技巧是巧提问题。通过提问我们不仅能获得平时无法得到的信息,而且还能证实我们以往的判断。下面读文网小编整理了模拟商务谈判对话,供你阅读参考。
This is a quality product.
这是一种高质量的产品。
Those overcoats are of good quality and nice colour.
这批大衣质量高、成色好。
Our quartz technique is well known in the world, and we believe our watches are of fine quality.
我们的石英技术世界闻名,相信我们生产的手表具有高质量。
Our price is a little bit higher, but the quality of our products is better.
虽然价格偏高,但我们的产品质量很好。
Your goods are superior in quality compared with those of other manufacturers.
和其他厂商相比,贵方产品质量上乘。
The equipment are of good quality and very useful.
这些器械质量好,用处大。
Our products are very good in quality, and the price is low.
我们的产品质高价低。
We have received the goods you send us, the quality is excellent.
我们已经收到贵处来的货,质量很好。
We are responsible to replace the defective ones.
我们保换质量不合格的产品。
It's really something wrong with the quality of this consignment of bicycles.
这批自行车的质量确实有问题。
I regret this quality problem.
对质量问题我深表遗憾。
We hope that you'll pay more attention to the quality of your goods in the future.
希望贵方将来多注意产品的质量问题。
The workings of these machines are inaccurate.
这批机器运行不准。
Upon arrival, we found the shipment of wool was of poor quality.
货到后,我们发现羊毛的质量较差。
The quality of the fertilizer is inferior to that stipulated in the contract.
化肥质量次于合同中规定的。
The quality of this article cannot qualify for first-class.
这批商品的质量不够一等品。
If you find the quality of our products unsatisfactory, we're prepared to accept return of the rejected material within a week.
如果贵方对产品质量不满意,我们将在一星期内接受退货。
More than 300 watches are not up to standard.
有300多块手表不合质量标准。
bad quality 劣质
low quality 低质量
inferior quality 次质量
to be responsible for 对...负责
inaccurate 不精确的
poor quality 质量较差
to be inferior to 次于...
first-class 一等品
unsatisfactory 不满意的
good quality 好质量
fine quality 优质
better quality 较好质量
high quality 高质量
fair quality 尚好的质量
sound quality 完好的质量
best quality 最好的质量
superior quality 优等的质量
choice quality或selected quality 精选的质量
prime quality 或 tip-top quality 第一流的质量
first-class quality 或 first-rate quality 头等的质量
above the average quality 一般水平以上的质量
below the average quality 一般水平以下的质量
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当双方对对方有了初步的了解后,谈判将进入发盘和还盘阶段。在这个阶段,我们要用更具试探性的条件问句进一步了解对方的具体情况,以修改我们的发盘。下面读文网小编整理了模拟商务谈判对话剧本,供你阅读参考。
甲:山西大学学生电脑采购团 乙:赛格数码城联想代理商
剧务(史杨):我是本次谈判的剧务,负责本此谈判的各项会场安排。
旁白(毛瑞华):21世纪是信息的时代,而大学生又是这个时代的主流。电脑是大学生必不可少的工具。我们学习需要用到电脑,工作需要用到电脑,娱乐也需要用到电脑。无论何时何地都需要电脑的帮助。但是现在大部分大学生对电脑的性价比却不是很了解。所以为了对自己的利益得到保证,他们组成了山西大学学生电脑采购团,为广大需要电脑的大学生购买电脑小品剧本:商务模拟谈判剧本小品剧本:商务模拟谈判剧本。(介绍成员:马霄,唐米纳,邵丹,聂蕊霞,王艳)
旁白(王艳):他们是赛格数码城联想代理商。在竞争如此激烈的市场环境下,他们还是占有了一席之地。所以可想而知,他们的实力是不可小觑的。(成员:麻乐,王婧,王海莉,马荣荣)
甲方筹备会:我们这次谈判的目的是购买500台联想电脑。根据我们多次在赛格数码城以及青龙数码城的调查,以及对学生需求的多次询问以及讨论,决定购买联想xx型号的电脑。这种款式的电脑配置为xx,市场价格为7999。当然这个价格不是我们能接受的,在一般情况下代理商会给10%的折扣,这个显然也不是我们想要的,我们这次的目标是拿到20%至30%折扣的价格。也就是说我们的接受的最满意的价格为6500
我们的口号是:以最低的价格买到性价比最高的电脑小品剧本:商务模拟谈判剧本小品剧本。OK,我们的人员分配为:
质量方面是:马霄
价格方面是:唐米纳
包装,赠送以及运送方面是:邵丹
售后服务方面是:聂蕊霞
乙方筹备会:我们的口号:以最高的利润销售我们的产品
我们预期山西大学学生电脑采购团最有可能购买我们的中短产品,对这类产品我们应该是很熟悉的。据了解一个星期前山西财经大学学生采购团购买的数量为100台,型号为ZZ,市场价为6999,成交价格为6150。这次我们可以以这个交易为基础来谈。对于对方所提问题,人员分配如下:
质量方面是:麻乐
价格方面是:王海莉
包装,赠送以及运送方面是:马荣荣
售后服务及索赔方面是:王靖
前奏:山西大学学生电脑采购团,在《电脑报》山西板块中刊登了大量订购笔记本电脑的招标信息,不久,便收到了联想、宏基、索尼、神州、戴尔等数家的报价等相关信息,治疗早泄。相比之下,我们选择了联想(补充说明选择联想的原因:例如,联想的销售网点、售后服务网点多,这样,便于各地的学生的需求等等)
下面开始谈判
回合一:(谈判地点的选择:赛格数码城;)
乙:各位大学生朋友,你们好!欢迎你们!这次团购,你们选定我们赛格电脑城联想代理公司,你们的决策真是英明,我们可是联想电脑在山西的金牌代理,在全国各省、市、自治区的业绩也是相当可观的,我们在各方面都会是你们满意的。
甲:经理你好,很高兴能够和你们公司合作,这笔交易是我们双方的第一次业务交往,希望他能够成为我们双方发展长期友好合作关系的一个良好开端。同时,也是我们山西大学采购团的第一笔业务,我们都是带着希望来的,我想,只要我们共同努力,我们一定会满意而归。
乙:呵呵,那就对了,我们的实力在山西可是数一数二的。
甲:我们这次购买电脑是团购,数量很大,很多公司都希望和我们合作,开出的条件都很优惠,但我们目前先选定了你们小品剧本:商务模拟谈判剧本小品剧本:商务模拟谈判剧本。
乙:那我们是倍感荣幸,有机会为大学生服务啊!
(开局阶段,考虑谈判双方之间的关系,双方过去从来没有业务往来,努力创造一种真诚、友好的气氛,以淡化和消除双方的陌生感以及由此带来的防备,为后面的实质性谈判奠定良好的基础。)
甲:那我们就直接切入主题了,我们这次团购看中了联想XX型号的电脑,产品感觉还不错,你们有什么建议?
乙:当然这款机器可是今年的热销产品,很多商家都已经脱销了,货源可能很紧张,最近我们新到了一批YY型号的电脑,比xx型号的电脑多了512内存和一个30万像素的摄像头,现在不是流行vista吗,多了这些东西,运行更流畅,而且多一个摄像头,你们学生聊天多方便啊,你们可考虑一下。
甲:这个……那您先忙,我们再仔细看看,倒是挺吸引人的,似乎不错啊!
(在自己的相关资料准备的补充分的情况下,采取推延的策略,给自己以回旋的余地,同时,迎合谈判方之意,降低戒备心理)
旁白:现在商家卖电脑的惯用伎俩——声东击西,极力推荐商家利润高的产品,是消费者迷惑动摇。
甲:看来价格是我们的合作关键啊,那你们XX款报价多少啊?
乙:既然是团购,你们要多少的量?
甲:500左右
乙:恩,量还可以,这个……请您稍等一下(此时,对方拿出报价单)5%
甲:5%?我们可是团购阿?没错吧?
乙:那,我们考虑一下吧,给你们一个最优惠的价格,这样吧,明天上午我们继续谈,我们会回公司商量一下。
此后,学生代表并没有立即离开,而是在联想代理商那里看电脑。就在这个时候,对方接起了电话,用的是方言,唉,这么熟悉,是运城方言?难道是老乡?这时,我方代表心里泛起了嘀咕。稍后,我方代表用亲切的家乡话,和对方很顺利的攀谈上。
甲:你是运城XX的?
乙:你也是?
甲:是啊,真是缘分阿,老乡见老乡,两眼泪汪汪,我说,我怎么刚才见你就那么亲切呢
乙:你在山大上学啊?
甲:是啊,这不这次给大家采购么,怎么,你现在在这行做的很不错吧?
乙:马马虎虎吧,现在电脑行情比较好,利润还可以
甲:这,电脑怎么个卖法?
乙:杂说?
甲:什么样的价格,算是比较优惠的阿?
乙:这不同档次的,一般不一样,价格越高的利润空间越大,我的权利,最多就是7%-8%,估计,老板的能力大点
甲:你说我们这大批量,老板能给个多少的让利?20%?
乙:这个估计不行,但能在给低点,你看看能不能在让送你们点什么实用的东西之类的,老板这人还是比较爽快地,他孩子和你们一般大,好交流。
甲:谢谢哈,你快忙吧,又来一波人,不干扰你生意了 乙:好的,明天见!
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国际商务谈判大多用英语进行,而谈判双方的母语往往又不都是英语,这就增加了交流的难度。下面读文网小编整理了模拟商务谈判对话英文版,供你阅读参考。
Dan Smith是一位美国的健身用品经销商,此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中,Robert Liu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:
D: I‘d like to get the ball rolling(开始)by talking about prices.
R: Shoot.(洗耳恭听)I‘d be happy to answer any questions you may have.
D: Your products are very good. But I‘m a little worried about the prices you‘re asking.
R: You think we about be asking for more?(laughs)
D: (chuckles莞尔) That‘s not exactly what I had in mind. I know your research costs are high, but what I‘d like is a 25% discount.
R: That seems to be a little high, Mr. Smith. I don‘t know how we can make a profit with those numbers.
D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales(大笔交易)――that will slash your costs(大量减低成本)for making the Exec-U-ciser, right?
R: Yes, but it‘s hard to see how you can place such large orders. How could you turn over(销磬)so many? (pause) We‘d need a guarantee of future business, not just a promise.
D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?
R: If you can guarantee that on paper, I think we can discuss this further.
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谈判团队的设计必须考虑到倾听技巧、总部影响力和团队力量等因素。倾听是商务谈判的一项重要活动。下面读文网小编整理了模拟商务谈判简单对话,供你阅读参考。
Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:
R: Even with volume sales, our coats for the Exec-U-Ciser won‘t go down much.
D: Just what are you proposing?
R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率).We suggest a compromise――10%.
D: That‘s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?
R: I don‘t think I can change it right now. Why don‘t we talk again tomorrow?
D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this.
NEXT DAY
D: Robert, I‘ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else.
R: I hope so, Dan. My instructions are to negotiate hard on this deal――but I‘m try very hard to reach some middle ground(互相妥协).
D: I understand. We propose a structured deal(阶段式和约). For the first six months, we get a discount of 20%, and the next six months we get 15%.
R: Dan, I can‘t bring those numbers back to my office――they‘ll turn it down flat(打回票).
D: Then you‘ll have to think of something better, Robert.
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谈判者的首要任务就是收集信息,从而增强创造力。这就意味着应指派专门成员负责“倾听”、“记笔记”,倾听者无须操心在会晤中的发言问题,从而尽可能多地理解对手的偏好。下面读文网小编整理了三人商务谈判模拟对话,供你阅读参考。
1. Ms Kang: welcome to Shenzhen, Ms Bai. How was your flight from San Francisco?
Ms Bai: we hit some severe turbulence crossing the International Date Line, other hand that, my flight was smooth sailing.
Ms Kang: please follow me. I will escort you the Hilton plaza next to the international trade center.
Ms Bai: that would be perfect. I have a slight jet lag and could use some shuteyes. Perhaps we can wait till morning to discuss business.
Ms Kang: no problem. I’ll look foreword to closing our deal tomorrow. If time permits you to stay longer in Shenzhen, I’ll be happy to show you around the city. As you know, Shenzhen is one of china’s fastest growing special economic zone and most liberated trade area in the country.
Ms Bai: so I’ve heard. I will take you up on that offer.
Next morning
Ms Kang: zaoshanghao, Ms Bai.
Ms Bai: excuse me.
Ms Kang:zao shang hao means good morning in Chinese .did you have a nice rest?
Ms Bai :yeah, my hotel suite was very comfortable. And zao shang hao to you also.
Ms Kang: I’ve made arrangement in the private guest room for us to resume our negotiation.
Ms Bai: great. Now, let’s get down to business.
Ms Kang: in response to our enquiry last month, you clearly reiterated the reasons for a personal meeting.
Ms Bai: yes indeed, with such a large order at stake, I think it is sensible to go over all the particulars.
Ms Kang: I can understand the wisdom in taking such a preventive measure. Please rests assured that our long-term relationship and mutual understanding has not changed.
Ms Bai: I appreciate your kind gesture. Please accept my apologies for the late development. Due to unforeseen circumstances, our management had to reassess our production of
“ng gadget” mainly because of the sudden sharp turn of the market.
Ms Kang: are you referring to the sudden fluctuation of the RMB against the dollars?
Ms Bai: that is only part of our concern. The prevailing factor is that the Brazilian XYZ enterprise will enter the world market to produce the same product.
Ms Kang: I see. Can you give me an indication as to a price that you consider workable?
Ms Bai: taking into consideration of these too major factors, we like to suggest that you increase your concession from 5 to 12 percent.
Ms Kang:that would be out of the question. Our company has never made such a reduction even in light of the worst economic condition. You know that the world market demand for the ng gadget have increased at a rate of 4.5 percent each year for the past 5 years. At the same time, the resource manufactured here in china and South Africa to produce the ng gadget has not kept pace with the increased demand and the dwindling supply of natural resource.
Ms Bai: yes, we realize the supply is being squeezed. However, I like to point out the conditions that must prevail in order for our company to stay competitive in this market. As you know, the Brazilians have the comparative advantage in the labor cost of production. In other word, we must pay a much higher price to produce the same unit of ng gadget. The sharp slowdown of the US economy has diminished our profit margin in the last three quarter. In view of these current predicaments of our production line to Mexico.
Ms Kang: I see. Let me suggest that you make a counter offer more in line with the international market price and the current market condition.
Ms Bai : perhaps if we can agree to come halfway between 5 to 12 percent. This mat be more feasible for us to since our operating margin is already being squeezed to the limit.
Ms Kang: I will call a special executive meeting tomorrow morning to propose your counter offer to our board.
Ms Bai : thank you for giving this request special consideration.
Ms Kang: I will let you know ASAP the outcome of our discussion. It is in our best to have something definite by noon tomorrow.
Ms Bai: thank you Ms Kang. I will be in my suite awaiting your call.
Next day
Ms Kang ; good morning, Ms Bai
Ms Bai: good Morning
Ms Kang; good news. We have a majority consensus to accept your counter offer.
Ms Bai: terrific. Can you have the papers ready by tomorrow morning?
Ms Kang:that will be a problem
Ms Bai: is it possible to effect shipment by the middle of July?
Ms Kang: the cargo vessel leave port every other month from Shenzhen .i believes the days are in the first week of August. Anyway,I can assure you that shipment will be made no later than august 7th. You will get a copy of trust receipt once the shipment is delivered.
Ms Bai: ok, that’s settled. I’ll see you tomorrow at 9:00am sharp to sign the documents.
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谈判前,要对对方的情况作充分的调查了解,分析他们的强弱项,分析哪些问题是可以谈的,哪些问题是没有商量余地的;也要准备好商务谈判的对话内容,下面读文网小编整理了商务谈判英文模拟对话,供你阅读参考。
From ..., we have obtained your name and address and understand that you are experienced importers of .... We have pleasure in offering you ... of which we would appreciate your pushing the sale on your market.
1.从…获悉你公司专门经营…,现愿与你公司建立业务关系。
We learn from ... that your firm specializes in ..., and would like to establish business relationship with you.
2.承……的介绍,获悉你们是……有代表性的进口商之一。
Through the courtesy of.... we have learned that you are one of the representative importers of ...
73.据纽约司密斯公司所告,得悉你公司名称和地址,并得知你们…日本东京商会已把你行介绍给我们。
Your name and address has been given to us by Messrs. J. Smith & Co., Inc., in New York, who have informed us that your firm has been recommended to us by the Chamber of Commerce in Tokyo, Japan.
4.承贵地…银行通知,你们是…的主要进口商(出口商),并有意与中国进行这些方面的贸易。
The.... Bank in your city has been kind enough to inform us that you are one of the leading importers (exporters) of ... and are interested in trading with China in these lines ...
5.据了解,你们是中国…(商品)有潜力的买主,而该商品正属我们的业务经营范围。
We are given to understand that you are potential buyers of Chinese ...,which comes within the frame of our business activities.
6.通过贵国最近来访的贸易代表团,我们了解到你们是信誉良好的…进口商,现发信给你们,盼能不断地接到你们的定单。
Through your trade delegation that recently paid a visit to this country, we learned that you are well-established importers of ... and are writing to you in the hope of receiving your orders from time to time.
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商务谈判英语源于普通英语,并以此为基础,完全具有普通英语的语言学特征,但同时它又是商务知识和普通英语的综合体,因而具有其内在的独特性。下面读文网小编整理了商务谈判模拟情景对话,供你阅读参考。
Dialogue 1:
A: So, thank you for coming, everyone. It's really a pleasure to see you all here. First of all, may i suggest you take a look at the agenda i sent you? Would you like to make any comment on that?
B: Yes, i wonder if we can begin with shipment question first. We really need to come to an agreement on that before anything else.
A: That's true, but it's also a very difficult issue. That's the reason why i put it last. I thought it might be a good idea for us to start with the points we have in common. We'll move on to the shipment issue after that.
B: All right. That sounds reasonable.
A: Well, before we go any future, I would like to say strongly how i feel that it's in both our interest to reach an agreement today. The market is becoming even more competitive and our combied strength will give us some big advantages, not least in terms of the dealer network. Now, i think Richard would like to say a few words about that.
点睛注释:
1. make comments on sth 对某事进行评论
Example: Would you make comments on our women's garments in current design?您对我们流行女装款式有何评论
Oh look very nice! 哦,看起来很漂亮
2. have sth. in common: 有共同点
Example: The two firms have very little common in selling strategies. 这两家公司在销售策略上没有什么共同点。
3. in the interest of: 符合......的利益
Example: The stable and healthy business relations are in the interest of our sides. 稳定健康的贸易关系符合双方的利益。
Dialogue 2
A: Hello, Mr Wang, nice to see you again. How are you?
B: Fine, thank you ,and you?
A: I'm fine, we just moved in our new house. Everything is in a great mess. It's a nightmare. But i'll appreciate not having to spend so much time commuting to my work every day.
B: Yes, it took me nearly one hour to get here today. Bus service in this area is not so good.
A: Well, will you like a cup of coffee?
B: Thank you, that would be nice.
A: Milk or sugar?
B: Black will do, thank you.
A: So, how's business in your section?
B: Not too bad. We have a lot of work to do as far as our contract George is concerned this time.
A: Then i think you can say a few words about that first.
点睛注释
1. in a mess: 乱成一团
Example: Since 9 O' clock , Mr. Gill has been sorting out the shipping documents which are in a mess in the files.
从九点以来,吉尔小姐一直在整理文件夹里乱成一团的海运单据.
2. commute: 乘通勤车上班
Example: I commute to work from Shenyang to Fushun on weekdays.周一到周五我从沈阳到抚顺乘通勤车上班.
bus commuter 乘通勤汽车上班的人 train commuter 乘通勤火车上班的人
3. as far as sb./sth. be concerned: 就什么而言; 至于
Example: As far as i am concerned, i agree with Jack on this point.就我而言, 我同意杰克的观点.
As far as color is concerned, Tom prefers black. 就颜色而言, 汤姆更喜欢黑色.
Dialogue 3
A: Will you have a cup of coffee, Mr. Wang?
B: No. Don't bother, please.
A: Of course, i don't know Smith at all, but you've got to be on your guard against George. I told you about our negotiating with him in New York three years ago, didn't I?
B: I am sure you did. Can we focus on the final packing today, Mr. Brown? We mustn't get stuck in the price. They are going to knock us down. We have got some room to maneuver.
A: That's right, George is the head of Marketing Department.
B: What we must keep in mind is that we can make a concession if they push us on staff cut.
A: Oh we don't need to worry about that, Mr. Wang. We will just play it by ear.
点睛注释
1. be on one's guard against sb./sth. 小心,防范
Example: We must be on our guard against pickpockets on a bus.在公交车上我们要小心扒手。
2. focus on sth. 集中精力于......之上
Example: We should focus our attention on the demands at the overseas market.我们应该集中注意一下海外市场的需求
3. knock sb. down 打倒,使屈服
Example: They are attempting to knock us down in terms of price.他们试图让我们在价格方面让步。
4. keep/bear sth. in mind 记住,牢记(英国都用remember)
Example: Please keep in mind that you'll arrive punctually for the meeting tomorrow.请记住明天开会要准时。
Bear in mind that you can always rely on me.要记住你永远可以依靠我。
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商务英语句子结构比较复杂,句式规范,文体正式,尤其在招标文件和投资文件经及合同中更是如此。商务谈判人员要多练习商务谈判模拟对话。下面读文网小编整理了商务谈判模拟对话,供你阅读参考。
Dialogue 1:
A: So, thank you for coming, everyone. It's really a pleasure to see you all here. First of all, may i suggest you take a look at the agenda i sent you? Would you like to make any comment on that?
B: Yes, i wonder if we can begin with shipment question first. We really need to come to an agreement on that before anything else.
A: That's true, but it's also a very difficult issue. That's the reason why i put it last. I thought it might be a good idea for us to start with the points we have in common. We'll move on to the shipment issue after that.
B: All right. That sounds reasonable.
A: Well, before we go any future, I would like to say strongly how i feel that it's in both our interest to reach an agreement today. The market is becoming even more competitive and our combied strength will give us some big advantages, not least in terms of the dealer network. Now, i think Richard would like to say a few words about that.
点睛注释:
1. make comments on sth 对某事进行评论
Example: Would you make comments on our women's garments in current design?您对我们流行女装款式有何评论
Oh look very nice! 哦,看起来很漂亮
2. have sth. in common: 有共同点
Example: The two firms have very little common in selling strategies. 这两家公司在销售策略上没有什么共同点。
3. in the interest of: 符合......的利益
Example: The stable and healthy business relations are in the interest of our sides. 稳定健康的贸易关系符合双方的利益。
Dialogue 2
A: Hello, Mr Wang, nice to see you again. How are you?
B: Fine, thank you ,and you?
A: I'm fine, we just moved in our new house. Everything is in a great mess. It's a nightmare. But i'll appreciate not having to spend so much time commuting to my work every day.
B: Yes, it took me nearly one hour to get here today. Bus service in this area is not so good.
A: Well, will you like a cup of coffee?
B: Thank you, that would be nice.
A: Milk or sugar?
B: Black will do, thank you.
A: So, how's business in your section?
B: Not too bad. We have a lot of work to do as far as our contract George is concerned this time.
A: Then i think you can say a few words about that first.
点睛注释
1. in a mess: 乱成一团
Example: Since 9 O' clock , Mr. Gill has been sorting out the shipping documents which are in a mess in the files.
从九点以来,吉尔小姐一直在整理文件夹里乱成一团的海运单据.
2. commute: 乘通勤车上班
Example: I commute to work from Shenyang to Fushun on weekdays.周一到周五我从沈阳到抚顺乘通勤车上班.
bus commuter 乘通勤汽车上班的人 train commuter 乘通勤火车上班的人
3. as far as sb./sth. be concerned: 就什么而言; 至于
Example: As far as i am concerned, i agree with Jack on this point.就我而言, 我同意杰克的观点.
As far as color is concerned, Tom prefers black. 就颜色而言, 汤姆更喜欢黑色.
Dialogue 3
A: Will you have a cup of coffee, Mr. Wang?
B: No. Don't bother, please.
A: Of course, i don't know Smith at all, but you've got to be on your guard against George. I told you about our negotiating with him in New York three years ago, didn't I?
B: I am sure you did. Can we focus on the final packing today, Mr. Brown? We mustn't get stuck in the price. They are going to knock us down. We have got some room to maneuver.
A: That's right, George is the head of Marketing Department.
B: What we must keep in mind is that we can make a concession if they push us on staff cut.
A: Oh we don't need to worry about that, Mr. Wang. We will just play it by ear.
点睛注释
1. be on one's guard against sb./sth. 小心,防范
Example: We must be on our guard against pickpockets on a bus.在公交车上我们要小心扒手。
2. focus on sth. 集中精力于......之上
Example: We should focus our attention on the demands at the overseas market.我们应该集中注意一下海外市场的需求
3. knock sb. down 打倒,使屈服
Example: They are attempting to knock us down in terms of price.他们试图让我们在价格方面让步。
4. keep/bear sth. in mind 记住,牢记(英国都用remember)
Example: Please keep in mind that you'll arrive punctually for the meeting tomorrow.请记住明天开会要准时。
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在国际商务活动中,商务谈判占着重要的地位,每个商务从业人员都应该在这方面下功夫,下面读文网小编整理了商务谈判模拟问候对话,供你阅读参考。
Dialogue 1
A: So, thank you for coming, everyone. It's really a pleasure to see you all here. First of all, may i suggest you take a look at the agenda i sent you? Would you like to make any comment on that?
B: Yes, i wonder if we can begin with shipment question first. We really need to come to an agreement on that before anything else.
A: That's true, but it's also a very difficult issue. That's the reason why i put it last. I thought it might be a good idea for us to start with the points we have in common. We'll move on to the shipment issue after that.
B: All right. That sounds reasonable.
A: Well, before we go any future, I would like to say strongly how i feel that it's in both our interest to reach an agreement today. The market is becoming even more competitive and our combined strength will give us some big advantages, not least in terms of the dealer network. Now, i think Richard would like to say a few words about that.
1. make comments on sth 对某事进行评论
Example: Would you make comments on our woman's garments in current design?您对我们流行女装款式有何评论
Oh look very nice! 哦,看起来很漂亮
2. have sth. in common: 有共同点
Example: The two firms have very little common in selling strategies. 这两家公司在销售策略上没有什么共同点。
3. in the interest of: 符合......的利益
Example: The stable and healthy business relations are in the interest of our sides. 稳定健康的贸易关系符合双方的利益。
Dialogue 2
A: Hello, Mr Wang, nice to see you again. How are you?
B: Fine, thank you ,and you?
A: Well, before we go any future, I would like to say strongly how i feel that it's in both our interest to reach an agreement today. The market is becoming even more
A: I'm fine, we just moved in our new house. Everything is in a great mess. It's a nightmare. But I’ll appreciate not having to spend so much time commuting to my work every day.
B: Yes, it took me nearly one hour to get here today. Bus service in this area is not so good.
A: Well, will you like a cup of coffee?
B: Thank you, that would be nice.
A: Milk or sugar?
B: Black will do, thank you.
A: So, how's business in your section?
B: Not too bad. We have a lot of work to do as far as our contract George is concerned this time.
A: Then i think you can say a few words about that first.
注释
1. in a mess: 乱成一团
Example: Since 9 O' clock , Mr. Gill has been sorting out the shipping documents which are in a mess in the files. 从九点以来,吉尔小姐一直在整理文件夹里乱成一团的海运单据.
2. commute: 乘通勤车上班
Example: I commute to work from Shenyang to Fushun on weekdays.周一到周五我从沈阳到抚顺乘通勤车上班.
bus commuter 乘通勤汽车上班的人 train commuter 乘通勤火车上班的人
3. as far as sb./sth. be concerned: 就什么而言; 至于
Example: As far as i am concerned, i agree with Jack on this point.就我而言, 我同意杰克的观点.
As far as color is concerned, Tom prefers black. 就颜色而言, 汤姆更喜欢黑色.
Dialogue 3
A: Will you have a cup of coffee, Mr. Wang?
B: No. Don't bother, please.
A: Of course, i don't know Smith at all, but you've got to be on your guard against George. I told you about our negotiating with him in New York three years ago, didn't I?
B: I am sure you did. Can we focus on the final packing today, Mr. Brown? We mustn't get stuck in the price. They are going to knock us down. We have got some room to maneuver.
A: That's right, George is the head of Marketing Department.
B: What we must keep in mind is that we can make a concession if they push us on staff cut.
A: Oh we don't need to worry about that, Mr. Wang. We will just play it by ear.
注释
1. be on one's guard against sb./sth. 小心,防范
Example: We must be on our guard against pickpockets on a bus.在公交车上我们要小心扒手。
2. focus on sth. 集中精力于......之上
Example: We should focus our attention on the demands at the overseas market.我们应该集中注意一下海外市场的需求
3. knock sb. down 打倒,使屈服
Example: They are attempting to knock us down in terms of price.他们试图让我们在价格方面让步。
4. keep/bear sth. in mind 记住,牢记(英国都用remember)
Example: Please keep in mind that you'll arrive punctually for the meeting tomorrow.请记住明天开会要准时。
Bear in mind that you can always rely on me.要记住你永远可以依靠我。
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谈判就象下棋,开局就要占据有利位置或战略性位置。商务谈判都是谈判双方出色运用语言艺术的结果。下面读文网小编整理了商务谈判模拟对话案例,供你阅读参考。
1.Let's get down to business, shall we?(让我们开始谈生意好吗?)
2.I'd like to tell you what I think about that.(我想告诉你我的一些想法。)
3.Are those prices FOB or CIF?(这些价格是船上交货价还是运费及保险费在内价?)
4.Are these prices wholesale or retail?(这些价格是批发价还是零售价?)
5. The price is quite reasonable.(这价格相当合理。)
6.That's too high.(价钱太高了。)
7.Oh, no, this is the lowest price.(噢,不,这是最低价。)
8.Let us have your rock-bottom price.(我们给你低价。)
9.What's the price range?(价格范围是多少?)
10.They start at one hundred and fifty yuan and go up to two hundred yuan.(它们以150元起价,至多到200元。)
11.The price is unreasonable.(这价格高得不合理。)
12.Can you make it a little cheaper?(你能不能算便宜一点?)
=Can you come down a little?
=Can you reduce the price?
13.That sounds very impressive.(那似乎非常好。)
14.That sounds reasonable.(那似乎非常好。)
15.I'd like to hear your ideas on...(我想听听你关于......的看法。)
16.You're offering us this product at 1800 yuan per unit-is that right?(你提供我们的这种产品报价是每台1800元吗,对吗?)
17.We'd appreciate it if you could sell it to us for 1350 yuan per unit.(如果你能以每台1350元的价格卖给我们,我们将不胜感激。)
18.Taking the qulity into consideration, I think the price is reasonable.(考虑到产品质量,我认为价格是合理的。)
19.There's one problem to be mentioned.(有一个问题要提出来。)
20.The price we quoted is quite good for your country.(我们报的价格相当适合贵国。)
21.The price you quoted is a little stiff for exporting.(你报的价格对于出口而言,有点偏高。)
22.Your price is 15% higher than that of last year.(你们的价格比去年的高15%。)
23.I think you misunderstood me on this point.(在这一点上我想你是误会我了。)
24.We're in complete agreement.(我们完全同意。)
25.I can't make a decision at this time.(我无法现在做决定。)
26. It's not possible for us to make any sales at this price.(我们无法以这种价格销售。)
27.380 yuan is about as low as we can go.(380元大约是我们能出的最低价格。)
28.I'm afraid I can't agree with you there.(恐怕我不能同意您出的价格。)
29.Your price is higher than that of other companies.(你方的价格比其它公司的价格要高。)
30. But considering the high quality, our price is very reasonable.(不过鉴于产品的优良质量,我们的价格是非常合理。)
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谈判不要限于一个问题。如果你解决了其它所有问题,最后只剩下价格谈判,那么结果只能是一输一赢。下面读文网小编整理了商务谈判模拟对话稿,供你阅读参考。
一、谈判双方
甲方:中国康佳集团成都分公司
乙方:四川省雅安市雨城区雅安宾馆
二、背景
雅安宾馆准备把每个房间的电视都换成液晶电视,5间大的套房需要安55寸的液晶电视,30间中等房间需要安42寸液晶电视,小型商务房20间需要安32寸液晶电视。并且其采购部门正在四处收集资料,仔细对比,以确定性价比较高的电视。
XXX电视集团问讯立即派出工程部与之进行谈判,康佳也仔细调查和认真分析了竞争对手,提交了一份具有很强竞争优势的策划方案。但由于分公司有重要会议,三天内必须返回成都。
三、双方采用的谈判策略
甲方: 知己知彼 先报价策略
乙方:糖衣炮弹 拖延时间 吹毛求疵 刚柔并用 故布疑阵
三、谈判详情
谈判地点:xxxx会议室
谈判时间:20cc年10月15日(星期四)
具体谈判人员:甲方:工程部经理-------罗大学 市场部经理-------张燕
乙方:采购部经理-------周洪瑞 采购部助理-------刘逸雯
四、剧本
场景一:乙方采取拖延时间的战术。(乙方先说了一大堆奉承的话,使康佳派去的商人渐渐的得意忘形了)--------------2009年10月15日星期四,下午4点
乙(助理):您好,我是雅安宾馆采购部助理,我们经理今天出差,由我来接见各位。
甲(工):你好,我是我们工程部经理,这位是我们市场部经理。
乙(助理):你好,欢迎你们来到“十大魅力城市”之一的雅安。路上辛苦了!
甲(工):不辛苦,不辛苦,这里太美丽了!
乙(助理):我们X经理已经仔细看过了你们递交的产品资料,对你们的产品非常的满意,辛苦你们了。
甲(市场):哪里话,哪里话,应该的,应该的!哈哈….
乙(助理):能采购到康佳这样大品牌的电视也是在不同程度上提高了我们的档次,而且贵公司的产品也是享誉全球,听说温家宝都专程去深圳华侨城视察了贵公司。
甲(工):呵呵,这是我们康佳集团的光荣,这也说明我们康佳的产品技术领先,质量有保障。
乙(助理):贵公司不仅产品优异,而且出的也都是人才,今天一见果然名不虚传,真是佩服。
甲(工):哪里话,都是公司给了我们机遇,培养我们。请问你们XX经理何时回来呢?
乙(助理):估计他明天下午回来,要不到处游览一番。
乙(助理):(不给对方机会,马上说)我们雅安很漂亮吧,如果不到处去游览一下真的是遗憾啊!要不这样吧,当你们的导游,领你们到处去走走玩玩吧,怎么样?
甲(工):哈哈,好啊,是应该去走走啊,哈哈..
乙(助理):哦,对了,不知道你们这次来雅安打算留几天啊,我好为你们安排具体的旅游行程喔,呵呵。
(乙在套谈判日期)
甲(市场):哦,就留那么几天而已啦,下星期一有事需赶回公司…(说完,捂了嘴巴)(时间泄露了)
乙(助理):那就太好了,我这就帮你们安排一下旅游行程吧,保证你们玩得开开心心啊…我们雅安地虽小,但景点多喔!不然怎么叫魅力城市呢!就让我们仔细的看看她的魅力吧!(分散注意力,扰乱谈判日程,拖延时间)
甲(工):也好,麻烦啦。
(就这样,甲方他们被领到酒店的套房休息,接下来的两天,他们跑遍了雅安市好玩的地方。乙方却一再说经理不在,而且还有时间为由,拖延谈判时间。很快,星期一就要到了,可是因为一直都是吃喝玩乐,他们没有做好谈判的相关准备)
(星期天的谈判,乙方经理出现,谈判在星期天下午举行)
场景二:
乙(助理):这是我方X经理,这位是康佳工程部X经理,这位是康佳市场部X经理。
乙(经理):你好!你好!
乙(经理):各位不好意思,近期都在谈批工程,照顾不周,请多原谅。
甲(工):还好,你们助理真是个很好的导游,我们玩的很开心。不知X经理的工程谈的如何了呢?
乙(经理):还在考察、对比当中!
甲(市场):不会是去谈采购电视的过程吧!
乙(经理):正是,海信、TCL、都给了我们他们的报价,尤其是长虹的价格很合理,呵呵,所以很难抉择啊(故布疑阵)。
甲(工):X经理,你的做法欠妥吧?把我们撇下去谈工程,我方很怀疑贵公司合作的诚意。
乙(经理):没有办法,他们提前约定了谈判的时间,去绵阳来回加谈判最快也需要3天。(望向助理)你没有向康佳公司说清楚情况吗?(态度强硬)
乙(助理):(面带歉意,沉默,不回答)
甲(市场):事先约定,能理解嘛!X经理,让我们开始吧1
乙(经理):真是的,一点事都办不好,对不起各位。好吧!由我方先助理说一下我们的采购要求。
乙(助理):我方本次采购为: 42寸液晶电视30台, 32寸液晶电视20台。共50台液晶电视。均采用壁挂的方式,并负责安装调试。(故意少报的5台,做为最后的要价筹码)
乙(经理):看过贵公司的产品介绍后,觉得康佳的LC42DS60系列和LC32ES62系列很不错,不知报价多少。
(甲方由于考虑到5台55的电视,制定的报价表与此时情况不符)
甲(市场):(避而不答)据我方调查,贵公司还有5 间大套房,也需要安装液晶电视,为何不加入我们的这次谈判呢?
乙(经理):(计谋失败,另谋他计)呵呵,那五间都是大套房,我们已经和长虹谈过了,感觉他们的55寸876很不错,报价都很合理。准备明天过去签约。(给对方施加压力)
甲(工程):看来贵方还没有仔细的了解我们的产品。(具体介绍55寸,42,32寸电视的功能、技术等)
乙(助理):对方能否对你们的所提供的55、42、32的电视一一报价。
甲(市场):我方55寸68系列的报价9990元/台,42寸60系列的报价为4780元/台,32寸62系列的报价为2450元/台,均为壁挂,并且负责安装调试。
乙(经理):(抢话说)呵呵,根据我们对同类产品的了解,贵公司的报价只能是一种参考,很难作为谈判的基础。
(甲方没有料到对方对价格的判断性如此强烈,有点措手不及,答非所问地介绍品牌)
甲(工程):(突出品牌价值,把品牌和宾馆的档次联系起来,打击竞争对手)
乙(经理):贵公司知道国内生产液晶电视的公司有几家吗?贵公司55寸产品的报价也太高了,42寸和32寸价格也不比其他品牌的报价低。
(甲方发现,对方要求我们在55寸上让步,对42、32的报价基本予以接受。)
(现在压力全部在甲方,欲进无力,欲罢不能。)
(甲方工程部经理借故离开谈判桌,上厕所。)
(甲方市场也是在装着找东西,低头不语,一会儿工程部经理回来。)
甲方(工程):这报价是什么时候定的?
甲方(市场):是半个月前定的。
甲方(工程):(笑一笑,忙解释)刚与总经理做了成本核实,起初的价格是半月前定的,也就是按照九月的市场价格拟定的。你看,现在都十月了,如果贵方欲采购5台55寸的液晶电视,我方同意给予贵公司一定的折扣,但要视具体的数量而定(试探对方底牌)。
乙方(经理):如果我方欲全部房间都采用康佳的电视,对方能给与多大的折扣呢?(投石问路)
乙方(助理):也就是采购康佳5台55寸68系列液晶电视,30台42寸60系列液晶电视,20台32寸62系列的液晶电视。能否重新给出你们调整以后10月的价格呢?
甲方(市场):经过成本核实,并向老总申请了一个工程特价,我方同意在以前的报价上给予贵公司5%的折扣,如果对方再觉得价格高的话,可以选择其他品牌。(试探对方底细,把压力还给对方)
乙方(经理):(刚柔并进,扭转局势)贵公司的价格也是超出我们的预算,这样,如果贵方能给与10%的折扣,我方可以立刻签定合同。
乙方(助理):把起草的文件递给对方的市场部经理手中。
甲方(工程):(拿过文件放在手中,看了两眼,价格在预期之内,胸有成竹,继续讨价还价)对方开除的条件也太苛刻了,难道长虹32寸的液晶电视2210元能买到,贵方是在漫天要价。(强硬)
(谈判进入僵局)
甲方(市场):还有我方认为,康佳品牌是享誉全球的,不仅可以提升贵方酒店档次,而且给对方带来了更高的服务品质。最后就是32寸的市场价格都在2600元左右。(强硬)
乙方(经理):哈哈,确实欠考虑,别生气。这样,32寸5%的折扣,42寸7%的折扣,55寸8%的折扣。最后报价,行就签,否则我方马上就退出谈判。(最后通牒)
甲方互相商量计算着。
甲方(工程部经理):我方同意。但运输费用需要贵公司支付,还有就是必须现款现货。
乙方相互商量后
乙方(经理):我方没有异议。
甲方(工程部经理):合作愉快
乙方(助理):那请二位休息一下,等一下进行签约。
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在基本掌握市场行情及其走势的基础上,谈判人员即可参照近期成本价格,结合己方的经营意图,拟定出价格的掌握幅度,确定一个大致的要价范围。下面读文网小编整理了商务谈判对话模拟,供你阅读参考。
Robert在前面的谈判最后提出签约十年的要求,Kevin会不会答应呢?如果答案是否决的话,Robert又有何打算?他一心为公司的利益打算,极力争取技术转移地协定,而对方会甘心出让此项比金钱更珍贵的资产吗?请看以下分解:
K: We can't sign any commitment for ten years. But if your production quality is good after the first year, we could extend the contract and increase our yearly purchase.
R: That sounds reasonable. But could you shed some light on(透露)the size of your orders?
K: If we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period.
R: Excuse me, Mr. Hughes, but it seems to me we're giving up too much in this case. We'd be giving up the five-year guarantee for increased yearly sales.
K: Mr. Liu, you've got to give up something to get something.
R: If you're asking us to take such a large gamble(冒险)for just two year's sales, I'm sorry, but you're not in our ballpark(接受的范围).
K: What would it take to keep Pacer interested?
R: A three-year guarantee, not two. And a qualilty inspection(质量检查)tour after one year is fine, but we'd like some of our personnel on the team.
K: Acceptable. Anything else?
R: We'd be making huge capital outlay(资本支出)for the production process, so we'd like to set up a technology transfer agreement, to help us get off the ground(取得初步进步).
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想要让你的谈判有好的结果,就一定要学会阐述利害关系。许多人在说中文时,往往可以巧舌如簧,但是你会用英语进行谈判吗?下面读文网小编整理了商务谈判对话情景模拟,供你阅读参考。
A: We are going to need confirmation(确认) on these orders today, and delivery must be made before next Tuesday. Do you think you can handle that?
B: We are willing to work with you, but do you think it would be possible to extend your confirmation deadline? We need to check the warehouse(仓库) to make sure the products are in stock. The earliest I will be able to get back to you is tomorrow morning.
A: No, I must know today because we have to go to press for the advertisements. Is there any way you can speed up the process of checking inventory(存货)?
B: We can do that, but it will cost… If we have to check our inventory with all our guys on overtime, you’re looking at an increased cost of, I’d say, maybe 10%.
A: Are you kidding?
B: No, and let me tell you why… If I make my guys stay over to check the inventory, I’ll have to pay them at an overtime rate, which is time and a half. I estimate it will probably take three guys two hours to finish, that will be an increase on your labor fee by at least 10%... if you need the numbers that urgently, I can have them do it. Otherwise, we can wait until tomorrow morning, and I’ll call you with the numbers after they’re done. It’s your call….
这段对话讲的是供货商与客户之间确认订单及库存的模拟情景,在国际贸易中经常会遇到。以上两段对话选取的都是职场中比较常见的谈判英语中说明利害关系的英语对话,通过沟通利害关系不仅能够帮助你说服对方接受你的建议,更加能为公司带来更多的利益,是每一位职场人都需要掌握的技能。
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准备阶段是商务谈判最重要的阶段之一,良好的谈判准备有助于增强谈判的实力,建立良好的关系,影响对方的期望,为谈判的进行和成功创造良好的环境。下面读文网小编整理了商务谈判模拟对话过程,供你阅读参考。
今天Robert的办公室出现了一个生面孔――Kevin Hughes,此人代表美国一家运动产品公司,专程来台湾寻找加工。接洽的加工产品市运动型“磁质石膏护垫”,受伤的运动员包上这种产品上场比赛,即可保护受伤部位,且不妨碍活动。现在,我们就来看看两人的会议现况:
R: We found your proposal quite interesting, Mr. Hughes. We'd like to weigh the pros and cons(衡量得失)with you.
K: Mr. Robert Liu, we've looked all over Asia for a manufacturer; your company is one of the most suitable.
R: If we can settle a number of basic questions, I'm confident in saying that we are the most suitable for your needs.
K: I hope so. And what might be the basic questions you have?
R: First, do you intend to take a position in(投资于……)our company?
K: No, we don't, Mr. Liu. This is just OEM.
R: I see. Then, the most important thing is the size of your orders. We'll have to invest a great deal of money in the new production process.
K: If you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years.
R: At U.S. $1000 a piece, we'll make an average return of just 4%. That's too great a financial burden for us.
K: I'll check the number later, but what do you propose?
R: Here's how you can demonstrate commitment to this deal. Make it ten years, increase the unit price, and provide technology transfer.
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谈判场上的成功,不仅是得自充分的训练,而且更关键的是得自敏感和机智。大家能在模拟商务谈判剧本中学习到什么?模拟商务谈判剧本有哪些?下面读文网小编整理了模拟商务谈判剧本,供你阅读参考。
模拟商务谈判情景剧
一、谈判双方
甲方:中国康佳集团成都分公司
乙方:四川省雅安市雨城区雅安宾馆
二、背景
雅安宾馆准备把每个房间的电视都换成液晶电视,5间大的套房需要安55寸的液晶电视,30间中等房间需要安42寸液晶电视,小型商务房20间需要安32寸液晶电视。并且其采购部门正在四处收集资料,仔细对比,以确定性价比较高的电视。
XXX电视集团问讯立即派出工程部与之进行谈判,康佳也仔细调查和认真分析了竞争对手,提交了一份具有很强竞争优势的策划方案。但由于分公司有重要会议,三天内必须返回成都。
三、双方采用的谈判策略
甲方: 知己知彼 先报价策略
乙方:糖衣炮弹 拖延时间 吹毛求疵 刚柔并用 故布疑阵
三、谈判详情
谈判地点:四川省雨城区雅安市雅安宾馆会议室
谈判时间:2009年10月15日(星期四)
具体谈判人员:甲方:工程部经理-------罗大学 市场部经理-------张燕
乙方:采购部经理-------周洪瑞 采购部助理-------刘逸雯
四、剧本
场景一:乙方采取拖延时间的战术。(乙方先说了一大堆奉承的话,使康佳派去的商人渐渐的得意忘形了)--------------2009年10月15日星期四,下午4点
乙(助理):您好,我是雅安宾馆采购部助理,我们经理今天出差,由我来接见各位。
甲(工):你好,我是我们工程部经理,这位是我们市场部经理。
乙(助理):你好,欢迎你们来到“十大魅力城市”之一的雅安。路上辛苦了!
甲(工):不辛苦,不辛苦,这里太美丽了!
乙(助理):我们X经理已经仔细看过了你们递交的产品资料,对你们的产品非常的满意,辛苦你们了。
甲(市场):哪里话,哪里话,应该的,应该的!哈哈….
乙(助理):能采购到康佳这样大品牌的电视也是在不同程度上提高了我们的档次,而且贵公司的产品也是享誉全球,听说温家宝都专程去深圳华侨城视察了贵公司。
甲(工):呵呵,这是我们康佳集团的光荣,这也说明我们康佳的产品技术领先,质量有保障。
乙(助理):贵公司不仅产品优异,而且出的也都是人才,今天一见果然名不虚传,真是佩服。
甲(工):哪里话,都是公司给了我们机遇,培养我们。请问你们XX经理何时回来呢?
乙(助理):估计他明天下午回来,要不到处游览一番。
乙(助理):(不给对方机会,马上说)我们雅安很漂亮吧,如果不到处去游览一下真的是遗憾啊!要不这样吧,当你们的导游,领你们到处去走走玩玩吧,怎么样?
甲(工):哈哈,好啊,是应该去走走啊,哈哈..
乙(助理):哦,对了,不知道你们这次来雅安打算留几天啊,我好为你们安排具体的旅游行程喔,呵呵。
(乙在套谈判日期)
甲(市场):哦,就留那么几天而已啦,下星期一有事需赶回公司…(说完,捂了嘴巴)(时间泄露了)
乙(助理):那就太好了,我这就帮你们安排一下旅游行程吧,保证你们玩得开开心心啊…我们雅安地虽小,但景点多喔!不然怎么叫魅力城市呢!就让我们仔细的看看她的魅力吧!(分散注意力,扰乱谈判日程,拖延时间)
甲(工):也好,麻烦啦。
(就这样,甲方他们被领到酒店的套房休息,接下来的两天,他们跑遍了雅安市好玩的地方。乙方却一再说经理不在,而且还有时间为由,拖延谈判时间。很快,星期一就要到了,可是因为一直都是吃喝玩乐,他们没有做好谈判的相关准备)
(星期天的谈判,乙方经理出现,谈判在星期天下午举行)
场景二:
乙(助理):这是我方X经理,这位是康佳工程部X经理,这位是康佳市场部X经理。
乙(经理):你好!你好!
乙(经理):各位不好意思,近期都在谈批工程,照顾不周,请多原谅。
甲(工):还好,你们助理真是个很好的导游,我们玩的很开心。不知X经理的工程谈的如何了呢?
乙(经理):还在考察、对比当中!
甲(市场):不会是去谈采购电视的过程吧!
乙(经理):正是,海信、TCL、都给了我们他们的报价,尤其是长虹的价格很合理,呵呵,所以很难抉择啊(故布疑阵)。
甲(工):X经理,你的做法欠妥吧?把我们撇下去谈工程,我方很怀疑贵公司合作的诚意。
乙(经理):没有办法,他们提前约定了谈判的时间,去绵阳来回加谈判最快也需要3天。(望向助理)你没有向康佳公司说清楚情况吗?(态度强硬)
乙(助理):(面带歉意,沉默,不回答)
甲(市场):事先约定,能理解嘛!X经理,让我们开始吧1
乙(经理):真是的,一点事都办不好,对不起各位。好吧!由我方先助理说一下我们的采购要求。
乙(助理):我方本次采购为: 42寸液晶电视30台, 32寸液晶电视20台。共50台液晶电视。均采用壁挂的方式,并负责安装调试。(故意少报的5台,做为最后的要价筹码)
乙(经理):看过贵公司的产品介绍后,觉得康佳的LC42DS60系列和LC32ES62系列很不错,不知报价多少。
(甲方由于考虑到5台55的电视,制定的报价表与此时情况不符)
甲(市场):(避而不答)据我方调查,贵公司还有5 间大套房,也需要安装液晶电视,为何不加入我们的这次谈判呢?
乙(经理):(计谋失败,另谋他计)呵呵,那五间都是大套房,我们已经和长虹谈过了,感觉他们的55寸876很不错,报价都很合理。准备明天过去签约。(给对方施加压力)
甲(工程):看来贵方还没有仔细的了解我们的产品。(具体介绍55寸,42,32寸电视的功能、技术等)
乙(助理):对方能否对你们的所提供的55、42、32的电视一一报价。
甲(市场):我方55寸68系列的报价9990元/台,42寸60系列的报价为4780元/台,32寸62系列的报价为2450元/台,均为壁挂,并且负责安装调试。
乙(经理):(抢话说)呵呵,根据我们对同类产品的了解,贵公司的报价只能是一种参考,很难作为谈判的基础。
(甲方没有料到对方对价格的判断性如此强烈,有点措手不及,答非所问地介绍品牌)
甲(工程):(突出品牌价值,把品牌和宾馆的档次联系起来,打击竞争对手)
乙(经理):贵公司知道国内生产液晶电视的公司有几家吗?贵公司55寸产品的报价也太高了,42寸和32寸价格也不比其他品牌的报价低。
(甲方发现,对方要求我们在55寸上让步,对42、32的报价基本予以接受。)
(现在压力全部在甲方,欲进无力,欲罢不能。)
(甲方工程部经理借故离开谈判桌,上厕所。)
(甲方市场也是在装着找东西,低头不语,一会儿工程部经理回来。)
甲方(工程):这报价是什么时候定的?
甲方(市场):是半个月前定的。
甲方(工程):(笑一笑,忙解释)刚与总经理做了成本核实,起初的价格是半月前定的,也就是按照九月的市场价格拟定的。你看,现在都十月了,如果贵方欲采购5台55寸的液晶电视,我方同意给予贵公司一定的折扣,但要视具体的数量而定(试探对方底牌)。
乙方(经理):如果我方欲全部房间都采用康佳的电视,对方能给与多大的折扣呢?(投石问路)
乙方(助理):也就是采购康佳5台55寸68系列液晶电视,30台42寸60系列液晶电视,20台32寸62系列的液晶电视。能否重新给出你们调整以后10月的价格呢?
甲方(市场):经过成本核实,并向老总申请了一个工程特价,我方同意在以前的报价上给予贵公司5%的折扣,如果对方再觉得价格高的话,可以选择其他品牌。(试探对方底细,把压力还给对方)
乙方(经理):(刚柔并进,扭转局势)贵公司的价格也是超出我们的预算,这样,如果贵方能给与10%的折扣,我方可以立刻签定合同。
乙方(助理):把起草的文件递给对方的市场部经理手中。
甲方(工程):(拿过文件放在手中,看了两眼,价格在预期之内,胸有成竹,继续讨价还价)对方开除的条件也太苛刻了,难道长虹32寸的液晶电视2210元能买到,贵方是在漫天要价。(强硬)
(谈判进入僵局)
甲方(市场):还有我方认为,康佳品牌是享誉全球的,不仅可以提升贵方酒店档次,而且给对方带来了更高的服务品质。最后就是32寸的市场价格都在2600元左右。(强硬)
乙方(经理):哈哈,确实欠考虑,别生气。这样,32寸5%的折扣,42寸7%的折扣,55寸8%的折扣。最后报价,行就签,否则我方马上就退出谈判。(最后通牒)
甲方互相商量计算着。
甲方(工程部经理):我方同意。但运输费用需要贵公司支付,还有就是必须现款现货。
乙方相互商量后
乙方(经理):我方没有异议。
甲方(工程部经理):合作愉快
乙方(助理):那请二位休息一下,等一下进行签约。
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谈判是一种妥协并不是一种对抗,牢记这一点非常重要,因为对抗只会加剧双方的矛盾。商务谈判模拟剧本有哪些?下面读文网小编整理了商务谈判模拟剧本,供你阅读参考。
一、谈判人物设置: 甲方:联想电脑云南分公司
乙方:云南经济管理职业学院商学院
谈判地点设置:云南经济管理职业学院商务谈判实训室(实训楼208室)
二、谈判矛盾点:
1、联想电脑云南分公司对商学院的支付能力和资信有所怀疑。
我院也对其技术,服务能力以及资本实力不满意。
2.价格
3.交货、安装时间(1个月)
三、谈判流程:
1、开局: 旁白:下午2:30,联想电脑云南分公司李经理按照事前约定来到云南经济管理职业学院商务谈判实训室。
焦院长:李经理,你好,来到这感觉怎么样啊?
李经理:真是不错,你们学校安宁校区环境真好,青山绿水的,很适合修身养性做学术啊,呵呵。
陈书记:是啊,我们昆明就是一座旅游城市,等我们生意谈成了,我带两位到周边转转,我们这山好水好人也美,一定能给你们不一样的感受。
李经理:恩,我也是这样想的,那就预祝我们合作愉快了。
旁白:双方都笑了。考虑谈判双方是第一次接触,在开局阶段营造了一个友好、轻松的气氛,以缓减双方的紧张感和陌生感,为接下来的实质性谈判奠定一个好基础。
焦院长:呵呵,好的,我们学院需要随时了解社会的经济发展趋势,因此电脑是我们联系外界和学习技术的重要工具,所以我们一直都在关注电脑市场,希望能够购得性价比比较高的电脑。
李经理:关于性价比,我相信我们的电脑很有优势,首先,和国外的大品牌相比,我们有相当实惠的价格,同样的配置可以比国外的品牌便宜20%到40%左右,其次,比起国内的电脑,我们的电脑也算数一数二,你要知道,联想品牌价值已经超过了327亿元,获得了专利566项,公司入选“中国科技100强”“世界品牌500强”,历年被评为中国电子信息百强。所以,选择我们的电脑是没错的。 旁白:双方都开始亮牌,乙方云南经济管理职业学院商学院说出自己所需,并显示了对买电脑的诚意,而甲方联想电脑云南分公司则根据乙方的要求说出了自己的优势,并赞赏乙方的好眼光。
陈书记:其实,我们也了解联想的电脑,我们现在比较关心的是,贵公司的电脑是否耐用,并且售后服务怎么样,因为我们上次采购的计算机就是坏机率高,并且售后服务做的也不是很好。
李经理:这点你放心,我们公司成立10年,信用一直很好,我们的工程师都是很有经验的高技术人员,而且我们联想电脑技术已经较以前有了跳跃式的发展,像我们推出的新型号真爱S5000系列,就很不错,我们的售后服务是这样的,1个月内有质量问题我们都是包换的,另外2年内免费维修。
陈书记:嗯,那能给我介绍几款适合我们学院的机型吗?
李经理:好的,肖秘书把配置表拿出来给他们参考一下。
旁白:身旁的秘书拿出了事先准备好的机型配置表。
肖秘书:根据贵校的情况我们给你们选择了这样的两套配置。
旁白:肖秘书双手将表递给焦院长。
配置如下:
真爱S5000-B003-19WLCD 处理器
操作系统
内存
硬盘
光驱
显示器
网卡
声卡 AMD 闪龙™ 处理器3600+ LINUX 1G DDRII 160G DVD光驱 19英寸宽屏液晶显示器 集成100M 集成5.1声道
音箱 选配
真爱S5000-B003-18.5WLCD 处理器
操作系统
内存
硬盘
光驱
显示器
网卡
声卡
音箱 AMD 闪龙™ 处理器3600+ LINUX 1G DDRII 160G DVD光驱 18.5英寸宽屏液晶显示器 集成100M 集成5.1声道 选配
旁白:甲方联想电脑云南分公司打消了乙方云南经济管理职业学院商学院的疑虑,并且举实例作为参考,显示了卖方的诚意。然后双方开始就价格开始实质性的磋商。
李经理:前一款较后一款显示器要大一些,但价格也稍微贵点,你看怎么样? 陈主任:价格呢?大致一台是多少钱?
肖秘书:我为你算了一下,真爱S5000-B003-19WLCD市价是2699,真爱S5000-B003-18.5WLCD市价是2588,但是你若购一百台的话,我们可以八折优惠,也就是人民币2160元和2070元。
焦院长:(摇头)太贵了,我们的预算没有那么多,我们如果要18.5WLCD这款,能再便宜一点吗?
李经理:是这样的,行业有行业的规定,我们已经是很优惠的了,如果再减的话,恐怕以后的生意也会不好做。
陈书记:我们可是购了100台,选择你们公司,也是对你们公司的信任和支持,我们是很有诚意的啊。你们是不是也应该互相支持下,如果能再降5个点,我们就成交。
李经理:真的不能再少了,成本在那儿啊,况且遇上金融危机,这已经是我们卖过的价格中最低的了。
陈书记:相信你们也了解学校的制度,学校就拨了那么多款,我们想多付点也拿不出来啊。
2僵局
双方都没有说话,一时间陷入了僵局„„
焦院长向陈书记耳语„„
陈书记起身离开座位,端来四杯热气腾腾的茶。
陈书记:(双手端起茶杯递向李经理)来来来,先尝尝我们的茶,凡事没有过不去的坎,只要我们双方都有诚意,我相信是能达成共识的„„
李经理:(起身,双手接过茶杯,轻轻喝一口)好茶啊„„可是,我们真的只能做这样的让步了,现在受金融危机的影响,大家生意都不好做,我们公司2000多名员工,也在很努力的在奋斗不想被裁员,大家都很不容易,我们真的不敢再少了。
焦院长:(又端起另一个茶杯递给肖秘书)有压力才有进步啊,你看我们也不是盈利性组织,就当是为社会培养人才做点贡献,这对你们企业形象也会有很大的帮助嘛。
肖秘书:(双手接下)谢谢。
李经理:那这样我再和我们公司高层联系下。
焦院长:好的。
旁白:李经理向肖秘书点头示意一下,肖秘书随后拿来了电话,并接通了公司总部(联络中)
挂断电话之后,肖秘书向李经理耳语了几句„„
李经理:我问过老总了,他说5个点还是可以接受,但是要一次付清。 焦院长:什么!我们没有能力一次付清啊,只能分期付款。
李经理:我们也不清楚贵院的经济情况,加上这笔数目也不小,我们实在不敢冒这个风险。
焦院长:那我就真没办法了,这么短时间我们哪去调钱呢,你不是故意为难我们吗,现在不都是先行付一部分,以后再分期付剩余的啊。贵公司是作大生意的,相信也会遇到资金周转不灵的问题吧,也会要求对方宽限一下付款的期限吧。将心比心,我们这种非盈利性组织在资金方面确实会存在一些困难,但我们同样也
是一种高信誉组织。
李经理: 学院有困难应该找校方啊,我们已经在价格上优惠你们很多了,所以你们应当一次付清。
陈书记:实话告诉你,校方就只拨了这么多。贵公司不介意的话,我也去兼职嘛,为学生的教育做贡献嘛。
李经理:院长说笑了。
焦院长:学校可是最热的市场啊,大学生是电脑业的主流市场之一,你想想看,这些学生进校不久都会选购电脑,在大部分都不了解的情况下,一定会留意身边的电脑,如果我们机房用你们的电脑,学生们会亲身体验或了解,这可是在给你们公司做活广告啊,你们的销售额一定会因此上升。而且这还只是第一步,因为对大部分学生来说这将是他们的第一步电脑,而据统计,人的一生平均会用3到5台电脑,如果你们的产品好,会培养他们的品牌忠诚度,所以你们会因为比别人先跑一步而赢了整场比赛。如果这块市场都放弃了,将会是你们的一大笔损失。很多企业都想进来,有的还会选择赞助,而我们的条件也不过分,孰轻孰重你要慎重考虑啊。我们可是云南省示范性告知院校啊,信用我们还是有的。 李经理:(想了下)哎,好,这次爽快点,就当交个朋友,就分期付吧。首付总货款的50%,肖秘书你给计算一下,大概是多少钱。
肖秘书:好的,两位领导,你们预定的真爱S5000-B003-18.5WLCD市价是2588,八折优惠后是2070元,一百台的总价格是207000元,贵院应该首付103500元。 旁白:双方都笑了„„
3、结尾
焦院长:呵呵,好,我就喜欢爽快的人。那货什么时候可以到位呢? 李经理:大概4月份吧。
陈书记:可是我们明年3月份新学期就开学了啊,能快点吗?
李经理:这恐怕比较困难,毕竟我们没有那么多现货。
焦院长:可是时间紧迫啊,那该怎么办?
李经理:这,,,,我们真没办法,我也不能给您们做出一些无法实现的承诺啊。我们好不容易在价钱方面做出了这么大的让步,贵院也要体谅一下我们啊,就因为时间问题破坏了我们的合作恐怕不太合适吧。
焦院长:让我想想,(过了一会)好吧,4月就4月,不过不尽电脑要到位,一切安装调试工作也必须在4月内结束。
李经理:这个难度比较大,如果贵院一再要求进度的话,质量恐怕就没那么高了,毕竟时间比较紧,我们在4月的工作多,人手安排不过来呀。
陈书记:质量怎么能降!我们可是特殊的顾客啊。你看我们学校有大小四、五个学院,我们院也不是最大的院,如果贵公司在有价格的优势上又保证高的质量,我想,我们的合作不止有这一次吧„况且电子产品的更新换代速度很快啊 ,说不定一两年学校经济宽裕了可以再申请办置几个实验室„
李经理:„我也非常期待能和贵校有更多的合作。这个,我回去后会尽全力安排到位的。
焦院长:真是太好了,感谢贵公司对我院教学的支持啊!
李经理:哪里,贵校可是培养栋梁的高等学府啊,那我们就尽快来签协议吧。 旁白:最终双方以达到共赢而收场,校方以相对低廉的价格买到了性能好的产品,可谓物超所值;而联想电脑云南分公司虽然价格相对价格低一些,但找到了一个大客户,为以后的继续合作打下了基础,同时可能成为学校电子市场中重要的部分之一。
焦院长:没问题,签完我们还有特产要招待你,你得好好尝尝。
李经理:您们太客气了。
焦院长:不会,庆祝我们合作成功嘛。
李经理:那就谢谢了,希望我们以后还能有更进一步合作
焦院长:恩,好,合作愉快。
旁白:双方退场。
签订合同仪式
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