为您找到与国际商务英语阅读教程相关的共200个结果:
下面是读文网小编整理的一些关于have用法总结,希望对大家有帮助。
第一部分
Lesson 1 The Nature of Money
Lesson 2 Monetary Standards
Lesson 3 Income Level and the World Market
Lesson 4 Regional Economic Integration
Lesson 5 Economic Globalization
Lesson 6 International Trade (Ⅰ)
Lesson 7 International Trade (Ⅱ)
Lesson 8 Incoterms 2000
Lesson 9 The Business Contract
Lesson 10 International Payment
Lesson 11 The Letter of Credit (Ⅰ)
Lesson 12 The Letter of Credit (Ⅱ)
Lesson 13 Major Documents Required in World Trade
Lesson 14 Insurance (Ⅰ)
Lesson 15 Insurance (Ⅱ)
Lesson 16 The International Monetary System and Exchange Rate
Lesson 17 Foreign Direct Investment
Lesson 18 The International Stock Exchange
Lesson 19 The World Trade Organization and China
Lesson 20 Money and Inflation
Lesson 21 Causes of Inflation
第二部分
课后练习参考答案
外销员统考外贸英语试题及参考答案
国际商务常用行业术语
国际商务英语教学大纲
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下面是读文网小编整理的国际商务英语综合教程辅导用书,希望对大家有帮助。
第一章 国际商务简介(A BriefIntroduction to International Business)
1.什么是商务?(What Is。Business?)
2.什么是国际商务?(What Is International Business?)
3.国际商务活动范围(The Scope ofInternationaI:BusinessActivities)
4.国际风险(International Risk)
5.国际商法(International Business Law)
6.商业信用(Commercial Credit)
7.国际商务管理(Management of International Business)
8.世界贸易组织简介(A BriefIntroduction to the WTO)
第二章 商务组织(Business Organizations)
1.概述(Introduction)
2.独资企业(Sole Proprietorship)
3.一般合伙企业(General Partnership)
4.有限合伙企业(Limited Partnership)
5.合股公司(Joint Stock Company)
6.公司(Corporations)
7.跨国公司(Transnational Corporations)
第三章 经营方式(Ways ofBusiness)
1.概述(Introduction)
2.批发(Wholesaling)
3.零售(Retailing)
4.特许经营(Franchising)
5.代理(Agency)
6.电子商务(E-commerce)
第四章 经济学入门(A Guide to Economics)
1.什么是经济学?(What Is Economics?)
2.什么是宏观经济学?(What Is Macroeconomics?)
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下面是读文网小编整理的新编商务英语阅读教程,希望对大家有帮助。
Chapter 1 Economics (经济学)
Text: Four Basic Market Structures
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: The Turning Point
Chapter 2 International Trade (国际贸易)
Text: Gains from Trade and Regional Agreements
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Defrosting Doha
Chapter 3 International Finance (国际金融学)
Text: Exchange Rate Theory Review: Policy Implications
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: East Asia's Foreign Exchange Rate Policies
Chapter 4 Banking (货币银行学)
Text: Natural and Neutral Rates of Interest in Theory and Policy Formulation
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Norwegian Financial Institutions
Chapter 5 Investment (投资学)
Text: Information and the Efficiency of the Capital Markets
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Sub?prime Mortgage Crisis in USA
Chapter 6 Insurance (保险学)
Text: Insurance in Theory
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Explanations for Poor Performance of Insurance
Chapter 7 Taxation (税收)
Text: Income Tax
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: How Many Types and Acquisition Channels of Individual Income Tax Payment Receipts?
Chapter 8 Management (管理学)
Text: Functions of Managements
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: The Challengers
Chapter 9 Marketing (营销学)
Text: What is Marketing
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: The Legacy That Got Left on The Shelf
Chapter 10 Accounting (会计学)
Text: Accounting Information
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Global Accounting Effort Gains A Step
Chapter 11 International Business(国际商务)
Text: Globalization
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: The Globalization of the Small Enterprise
Chapter 12 Business Communication (商务沟通)
Text: Business Communication
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Are Your Global Team Members Miles Apart?
References (课外阅读参考)
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下面是读文网小编整理的大学商务英语阅读教程,希望对大家有帮助。
Unit One Finance
Intensive Reading
Passage1 When Bankers Bets Go Bad
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 CarlyleGroup's Asian Invasion
Words&Expressions
Notes
Passage2 Why the Dollar Is Blooming Again
Words&Expressions
Notes
Extracurricular Reading
Passage1 How Banks Pretty up the Profit Picture
Passage2 Thai Stocks:What Goes Up
Passage3 Inventing to Order
Passage4 It s an Office Party in Hong Kong
Reading Skills逻辑篇
Unit Two Hum an Resource Management
Intensive Reading
Passage1 China s Problem of Labor
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 No Prizes for Runners-up
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 The Inside Story(PartⅠ:The Power of Online HR Management)
Words&Expressions
Notes
Passage2 The Inside Story(PartⅡ:Online Training as an Alternative)
Words&Expressions
Notes
Extracurricular Reading
Passage1 Organized Labor Revival(PartⅠ:Are Unions Declining in Europe?)
Passage2 Organized Labor Revival(PartⅡ:Union Revival,True or Not?)
Passage3 Case Study:Is There a Nice Way to Fire Your Employees?
Passage4 Hold that Body Count!
Reading Skills快速阅读篇
Unit Three Marketing
Intensive Reading
Passage1 Celebrity Endorsements as a Strategy
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Challenges in Global Advertising and Promotion
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 Advertisement
Words&Expressions
Notes
Passage2 Marketing to Latinos and African Americans
Words&Expressions
Notes
Extracurricular Reading
Passage1 Advertising on the Web:Companies Grab the BrassRing
Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures:
TheRise ofCorporate Branding
Passage3 Offering Guarantees to Promote Sales
Passage4 Power Pricers:How Smart Companies Use Price as a StrategicTool
Reading Skills长难句分析篇
Unit Four Management
Unit Five Trade
Unit Six Global Economy
附录:常用商务英语词汇表
参考文献
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在商务场合的问候中,正确运用礼仪非常重要。下面读文网小编为大家带来商务英语礼仪双语阅读,欢迎大家阅读!
A: Hello. I'm Mia Conners。
A: 您好,我是Mia Conners。
B: Hi Mia. I'm David Sinclair, and this is my partner Gina Evans. (hold out hand to shake)
B: 您好,Mia。我是David Sinclair,这是我的搭档Gina Evans。(握手)
A: Nice to meet you Mr. Sinclair and Ms Evans. Thank you for taking the time to meet with me today。
A: 您好,Sinclair先生。您好,Evans女士。谢谢你们今天抽出时间与我会面。
B: It's our pleasure. And please, call us David and Gina. Can I take your coat?
B: 这是我们应该做的。另外,叫我们David和Gina就可以了。需要我帮您拿外套吗?
A: Thank you。
A: 谢谢。
B: No problem. Please take a seat and we'll be right with you。
B: 没事。请稍坐片刻,我们马上就过来。
以上就是读文网小编为大家带来的商务英语礼仪双语阅读,希望对大家能有所帮助!
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商务英语口语区别于日常口语,有很强的专业性。下面小编收集了一些国际商务英语口语分享给大家,希望对大家有用。
约翰刚打电话来请病假。
John just called in sick.
这真是少有的事儿。在我的记忆中,他从来没有请过病假。
It rarely happens.
是啊,他只请过一次3天的事假,还是因为他妻子生
In my memory he has never asked for sick leave,
In my memory he has never asked for medical leave.
要是我们公司有弹性工作制就好了。
He only asked for three day personal leave for his personal leave
要是能选择工作地点不就更好了。
If only our company prescribed flex-time!
那我就可以远程办公了。
Would it be even better if alternative workplace is provided?
My entire job could be done by telecommuting.
小道消息说,约翰可能要成为我们部门的经理。
I heard through the grapevine that John will probably become our office manager.
他是个讨厌到极点的人。
He is a pain in the neck .
为什么?
Why?
他是个马屁精。
He is a brown-nosier.
他很会拍马屁往上爬。
He is good at kissing up to get ahead.
他擅长拍老板的马屁。
He is good at sucking up to the boss.
我倒认为他挺胜任的。
But I suppose he’s well qualified.
我倒认为他很有才华。
But I suppose he’s adequate.
But I suppose he’s competent. But I suppose he has lots of talents.
你是从哪儿听到这个谣言的?
How did you get wind of the rumor?
我可不是一个传谣者
I am not a rumor-monger.
好了,别聊了,继续工作吧。
Lets stop gossiping and get back to work.
你穿这身西装看起来很职业。
You look very professional in this suit.
公司规定穿西装打领带。
The company regulates that men should wear a suit and tie.
你习惯吗?
Do you get used to it?
公司的规定可不能讨价还价啊
Company policy is not negotiable.
Company policy should be adhered to.
可以理解。这事关公司形象。
I appreciate it. It is related to company image.
你上班怎样着装?
How do you dress for work?
我们公司允许着休闲装。
Casual attire is acceptable in our company.
Casual Fridays is allowed in our company.
那你为什么还穿这套长裤西服装?
Why are you in this pant suit ?
我今晚要出席商务晚宴。
I'll attend our business dinner .
你知道员工离职最常见的原因是什么吗?
Do you know what the most common reason people leave a company is?
想挣更多钱?
More money?
不,是人性。
No personalities.
你是说因为他们不喜欢自己的老板?
Do you mean they don’t like their boss?
是的。金钱排在很后面。
Precisely! Money is way down the list.
我们公司很尊重员工。
Our company values the employees.
Our company treats employees with respect.
我们公司对待员工如同对待客户。
Our company treats employees the way it treats clients.
我们公司注重人性化管理。
Our company attaches importance to humanized management
所以得到了回报。
So it pays off.
我们公司的离职率很低。
Our company's turnover rate is low.
我们对公司非常忠诚。
We stick with our company.
We remain loyal to our company.
你们公司的企业文化是什么?
What’s your corporate culture?
我们公司鼓励员工勇于冒险。
Our company encourages risk taking.
嗯。不入虎穴,焉得虎子。
En, nothing ventured nothing gained.
我们不要为小事所累,应该专注于大事。
We shouldn’t be concerned with the small stuff.
We shouldn’t worry about the small details.
We shouldn’t sweat the small stuff is important to look at the big picture.
你认为你们公司注重结果吗?
Would you say you arc a results-oriented company?
的确如此。 .
Definitely.
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商务英语口语区别于日常口语,有很强的专业性。下面小编收集了一些当代国际商务英语口语分享给大家,希望对大家有用。
从某种意义上说,超市大大地便利了我们?的生活。你赞成吗?
Supermarkets have greatly facilitated our life some sense. Do you agree with me?
是的。而且多亏有.条形,我们才能方码便地在超市购物。
Yes. And it is thanks to bar code that we can do our shopping conveniently in supermarkets.
条形码?
Bar code?
它是印在消费品包装上的一系列不同宽度的条纹。
Its a series of bars or stripes of varying widths printed on consumer product packages.
Its a pattern of thick and thin bars, or stripes which is printed on consumer product packages.
哦,我知道你在说什么了。
Oh, I know what you arc referring to.
oh, I know what you arc speaking about.
那也叫通用产品码。
It's also called universal product code
没错。条形码也有助于超市控制库存量。当条形码经过付款台处的电子扫描器时,电脑识别出整个形状。它读取条形码,商品价格就会出现在放钱抽屉上的显示屏上。同时一件商品就从总库存中减去了。
Right. It also helps the supermarket to control its inventory. The computer recognizes the whole shape of a bar code when it passes across the electronic scanner at a shop’s checkout counter. It reads the bar code and the price of the product appears on the till display. At the same time one item is deducted from the stock total.
ABC公司。
ABC Company.
需要帮忙吗?
May I help you?
Can I help you?
How may I help you?
What can I do for you?
请帮我接格林先生?
May I talk to Mr. Green?
Please put me through to Mr. Green.
May I speak to Mr. Green?
请您拼出他的名字?
Would you spell the name,
May I have the spelling please?
是G-R-E-E-N
That’s G-R-E-E-N.
您是找国外部的格林先生吗?
You are calling Mr. Green in the Foreign Department
是的。
Yes.
让您久等了。
I'm sorry to have kept you waiting.
Thank you for waiting.
已接通。
He is on the line.
请开始通话。
You are connected now. Go ahead, please.
他正在等您的电话。
He is expecting your call.
他在接另一个电话。如您不介意,请稍候,他马上来接电话。或者请告诉我您的电话,他一挂断电话,马上给您回电。
He is on another phone/ line. If you don’t mind Ill put you on hold and he’11 be with you soon. Or would you please tell me your phone number? I’ 11 have him return your call as soon as he hangs up .
占线。
The line is engaged/busy/ in use.
您好,我是约翰逊。
hello. This is Johnson speaking.
请问您是哪位?
Who’s calling, please?
May I ask who’s calling, please?
您好.
Hello.
我是王伟。
This is Wang Wei speaking.
我是abc公司的王伟。
This is Wang Wei from ABC Corporation.
This is Wang Wei calling from ABC Corporation.
我是王伟,从中国打来电话。
This is Wang Wei calling from China.
我能为您做点什么?
What can I do for you?
我想和格林先生通话。
Could I speak to Mr. Green?
May I speak to Mr. Green?
I’d like to speak to Mr. Green.
I’d like to talk to Mr. Green.
格林先生在吗?
Hello. Is Mr. Green in?
请稍候。
Hold the line.
Hold on a moment, please.
Could you hold the line please?
Just a moment, please?
我看一下他在不在。
Ill see i f he is in.
Ill just find out if he’s in the office.
谢谢。
Thank you.
抱歉,他现在不在。
Sorry, he’s not available right now.
Sorry. but he’s not here at the moment .
我何时能找到他?
What time could I reach him?
他何时能回来?
Do you know when he is in?
When is he expected to be back?
Could you tell me when he will be back?
他今晚在家吗?
Will he be at home this evening?
抱歉,我不知道。
Sorry, I have no idea.
您愿意留个口信吗?
Would you like to leave a message?
Could I take a message for you?
Do you want to leave a message?
您是想呆会儿再打电话来,还是要我告诉他给您回电话呢?
Will you call back later or should I leave a word for him to call you?
请转告他我打过电话。
Tell him that I called.
请转告他我想和他通话。
Please tell him that I want to speak to him.
请转告他回来后给我回电话。
Please tell him to give me a ring when he’s available
请转告他我晚些时候再给他打电话。
Please tell him I‘ll call him later.
ABC公司。需要帮忙吗?
ABC Company. May I help you?
请帮我接格林先生。
Please put me through to Mr. Green.
抱歉,
I’m sorry.
我想你打错了。
I think you’ve got the wrong number.
I’m afraid you’ve dialed the wrong number.
这里没有叫这个名字的人。
There’s no one by that name.
那么,能帮我转到205分机吗?
Then, will you give me extension 205?
Then may I have extension 205?
Please connect me with extension 205?
Could you put me through to extension 205?
请稍候。
Just a minute, please.
Hold on, please.
好的。
OK.
号码已经拨通,请开始。
The number is on the line. Go ahead, please.
电话没有人接。
The number doesn’t answer
There is no reply from that room.
There is no reply on your number.
喂,李先生。何事可以为您效劳?
Hello. Mr. Li. What can I do for you?
我想和您约个时间,讨论一下我们的合同。
I'd like to make an appointment with you to discuss our contract.
I want to make an appointment with you to discuss our contract.
好的。你想今天来吗?
Good. Do you want to come today?
是的,如果可以的话。
Yes, if that’s possible.
我看一下……
Let me see ...
我查一下我的曰程表。
Let me cheek my schedule ...
好,我整个下午都有空。
Yes, I’m free all afternoon.
太好了。我1点钟来行吗?
That sounds good. Shall I come at one?
何不中午来,我们一起吃饭?
Why don’t you come at noon and we’ll have lunch together?
好,那么十二点钟见。
Fine. I'll see you at twelve then.
好的。到时候见。
Good. See you then.
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下面是读文网小编整理的商务英语口语教程,希望对大家有帮助。
UNIT 1 FIRST DAY IN THE OFFICE(第一天上班)
UNIT 2 APPOINTMENTS AND ARRANGEMENTS
UNIT 3 CALLING OR VISITING CUSTOMERS(拜访客户)
UNIT 4 CUSTOMERS COMPLAINTS(客户抱怨)
UNIT 5 WORKSHOP(在车间)
UNIT 6 SHOWING SAMPLES(展示样品)
UNIT 7 DINNG WITH CUSTOMERS(同客户一起进餐)
UNIT 8 SOCIAL CUSTOMS(社会习俗)
UNIT 9 HOUSES AND FLATS(房屋公寓)
UNIT 10 SIGNING CONTRACTS(签合同)
UNIT 11 MEETING(会议)
UNIT 12 SALESMANSHIP(推销)
UNIT 13 BUSINESS NEGOTIATION(商务谈判)
UNIT 14 CAREERS (事业)
UNIT 15 JOB INTERVIEWS(应聘面试)
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下面是读文网小编整理的商务英语口语教程齐伟钧,希望对大家有帮助。
著 译 者: 齐伟钧
ISBN: 7810464434
出版日期: 2003-07-01
出 版 社: 上海外语教育出版社
上架时间: 2011-07-12
定 价:¥11.00
UNIT 1 FIRST DAY IN THE OFFICE(第一天上班)
UNIT 2 APPOINTMENTS AND ARRANGEMENTS
UNIT 3 CALLING OR VISITING CUSTOMERS(拜访客户)
UNIT 4 CUSTOMERS COMPLAINTS(客户抱怨)
UNIT 5 WORKSHOP(在车间)
UNIT 6 SHOWING SAMPLES(展示样品)
UNIT 7 DINNG WITH CUSTOMERS(同客户一起进餐)
UNIT 8 SOCIAL CUSTOMS(社会习俗)
UNIT 9 HOUSES AND FLATS(房屋公寓)
UNIT 10 SIGNING CONTRACTS(签合同)
UNIT 11 MEETING(会议)
UNIT 12 SALESMANSHIP(推销)
UNIT 13 BUSINESS NEGOTIATION(商务谈判)
UNIT 14 CAREERS (事业)
UNIT 15 JOB INTERVIEWS(应聘面试)
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带领客户参观工厂的时候,如何更好地对话是个需要技巧的事,下面读文网小编为大家带来参观工厂的商务英语情景对话,欢迎大家学习!
A: How large is the plant?
B: It covers an area of 75,000 square meters.
A: It's much larger than I expected. When was the plant set up?
B: In the early 70s. We'll soon be celebrating the 30th anniversary.
A: Congratulations!
B: Thank you.
A: How many employees do you have in this plant?
B: 500. We're running on three shifts.
A: Does the plant work with everything from the raw material to the finished product?
B: Our associates specializing in these fields make some accesso- ries. Well, here we're at the production shop. Shall we start with the assembly line?
A: That's fine.
—— 这个工厂有多大?
—— 面积有七万五千平方米。
—— 比我想象的要大多了。什么时候建厂的?
—— 七十年代初期。我们很快要庆祝建厂三十周年了。
—— 祝贺你们。
—— 谢谢。
—— 这个工厂有多少员工?
—— 五百个,我们是三班制。
—— 从原料到成品都是工厂自己生产吗?
—— 有些零配件是我们的联营单位生产的,他们是专门从事这一行的。 好了,我们到生产车间了。咱们从装配线开始看,好吗?
—— 好的。
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下面是读文网小编整理的一些关于have用法总结,希望对大家有帮助。
《剑桥标准商务英语教程》(中级:学生用书)是一套由剑桥资深英语教学专家编著的全新商务英语教程,有初、中、高三个级别,每个级别都包含学生用书(附听力光盘及自学手册)和教师用书各一册,互为补充。本教程围绕当前职场中常见的主题设置学习单元,兼顾商务英语知识的拓展与听、说,读、写能力的提高,通过有针对性的指导和反复练习帮助学生迅速提高商务环境中的英语实际运用能力。本教程各级别包含一套BEC考题及大量与BEC/BULATS难度相当的模拟练习,帮助学生熟悉考试的形式及要求,是备考BEC/BULATS考试的理想复习资料
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下面是读文网小编整理的商务英语教程,希望对大家有帮助。
Unit 1 Trade
Warming-up Activities
Main Text
Capacity Build-up
Optional Activities
Unit 2 Brands
Warming-up Activities
Main Text
Capacity Buid-up
Optional Activities
Unit 3 Performance
Warming-up Activities
Main Text
Capacity ... [显示全部]
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下面是读文网小编整理的电子商务英语教程,希望对大家有帮助。
《电子商务英语教程》主要从基本理论、流行商业模式和管理运营三个层面讨论了电子商务的理论知识和实务操作。《电子商务英语教程》参考了国外最新的资料,在很多概念和网站运营模式方面,选取了最新、最有代表性的成功或失败案例,指出了中国和其他国家在电子商务方面的渊源,并对本土化中电子商务公司待解决问题和突破的方向等提出了建议。此外,《电子商务英语教程》注重基础知识的应用,除了必要的语言基本能力培养外,还强调让学习者根据基础知识和技巧进行实际操作,解决实际问题,而不是简单的知识传授。
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下面是读文网小编整理的商务英语口译教程,希望对大家有帮助。
前言
Part 1 Theories and Skills of Interpretation口译理论与技巧 1
Unit 1 An Overview of Interpretation口译概述1
Unit 2 Business Interpretation Skills商务口译技巧4
Part 2 General Business Relations一般商务往来 20
Unit 1 Meeting at the Airport机场接机20
Unit 2 Accommodation Arrangement住宿安排29
Unit 3 Welcome Dinner欢迎宴会38
Unit 4 People Introduction人员介绍50
Unit 5 Schedule Arrangement日程安排60
Unit 6 Company Profile公司概况69
Unit 7 Product Introduction产品介绍77
Unit 8 On?site Trip现场参观87
Unit 9 Sightseeing观光游览97
Unit 10 Shopping Guide购物指导106
Unit 11 Farewell Party送别宴会114
Unit 12 Seeing the Guest Off送客离别122
Part 3 Business Negotiation商务谈判132
Unit 1 Price,Quantity,Discount and Commission价格,数量,折扣及佣金132
Unit 2 Quality of Product产品质量141
Unit 3 Terms of Payment支付条款148
Unit 4 Time of Delivery交货日期156
Unit 5 Insurance保险163
Unit 6 Agency代理173
Unit 7 Import of Complete Plant成套设备进口184
Unit 8 Signing a Contract签定合同196
Part 4 Introduction of CATTI-The Test for Interpreter全国翻译专业资格(水平)
考试介绍-口译考试部分206
Unit 1 Parts of the Test for Interpreter口译考试模块介绍206
Unit 2 Simulated Tests口译考试模拟试题207
Appendix
Appendix A常见外贸岗位名称中英文对照表223
Appendix B常见国家(地区)名称中英文对照表225
Appendix C常用缩略语中英文对照表229
参考文献232
……
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下面是读文网小编整理的世纪商务英语 口译教程,希望对大家有帮助。
第一单元接待、入住酒店、参观考察
第二单元公司介绍、购物及用餐
第三单元观光、产品介绍和机场送行
第四单元询盘、报盘和还盘
第五单元付款、保险和装运
第六单元包装、索赔和代理
第七单元经济发展与改革
第八单元对外贸易
第九单元国际经济组织
第十单元自由贸易区
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下面是读文网小编整理的商务英语听说实训教程,希望对大家有帮助。
为了更有效地提高高职高专商务英语专业学生的听说能力,解决学生实训教材数量较少和内容老化的问题,我们特地组织云南与河北两地一线商务英语专业教师编写了这本教材。
本书以商务活动常见的8个主题为基础进行编写,包括商务接待、工厂参观、会展、商务谈判、商务宴请、市场营销、商务约会和商务旅行(Greetings and Introductions,Showing Around,Convention and Exhibi。tion,Business Negotiation,Business Dinner,Marketing,Business Ap-pointment,Business Travel)等8个单元。每个单元由"背景知识"、"实训目的"、 "听力训练"、 "13语训练"和"知识拓展"五部分构成。第一部分简明扼要地概述本单元学习的相关背景知识,以期引起学生的兴趣;第二部分为各个单元的实习目的,并附词汇表,方便学生查阅;第三部分(听力训练)和第四部分(口语训练)是本教材的核心内容,要求在实训老师的指导下认真学习、反复操练。全书的听力材料由英美人士朗读,并通过互联网渠道向使用本教材的师生提供下载途径,免费使用;第五部分为形式各异的知识补充,以期给学生提供一定的拓展与想象空间。
本书可以作为全国高职高专院校商务英语专业学生"商务英语听说"课程的教材,也可供其他人士自学"商务英语听说"课程和准备剑桥商务英语证书(BEC)考试时使用。
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商务英语阅读是商务英语语言运用中的一项重要活动。作为一门专门用途阅读, 商务英语阅读有其自身的特点。一方面是通过阅读让学生掌握相关阅读技巧,提高阅读速度和语言能力,另一方面要传授商务知识,熟悉商务运作流程。提高商务英语阅读能力已经成为商务英语人才培养体系的重要组成部分,如何提高学生的商务英语阅读能力也成了高校商务英语专业教师广泛关注的问题。
教学中要处理好语言教学与商务知识讲授的关系。作为一门专业语言课程,专业知识的介绍必须与专业语言的教学同步进行,相辅相成,缺一不可。教师应以学生最终理解所读篇章内容为目的,适度介绍专业知识。专业知识介绍的深度和广读应根据语言教学的需要,以达到促进语言教学,提高学生运用语言的能力。在对学生阅读效果进行评价时,教师不应以掌握某一词一句或一段为依据,而以学生真正理解具体商务内容为依据。这样学生将在不断探求内容真谛的基础上不知不觉中掌握了语言知识。
在商务英语阅读课的讲授过程中,应适当地举一些案例来加深学生对材料中相关商务知识的了解。另外,教师可以在每一知识点的学习后,增加一些英文案例让学生进行讨论。一方面可以提高学生的英语学习水平,另一方面还培养了学生的创新思维。
可采用语篇理论指导下的以内容为中心的教学方法。语篇理论指导下的阅读教学法,就是在语篇分析的基础上组织教学,注重语篇结构,归纳段落主旨。对于语言知识,教师应选择重点专业词汇,讲明词义和译法即可。语言点的讲解应以学生读懂商务内容为最终目的。
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