为您找到与商务英语高级阅读相关的共200个结果:
在商务场合的问候中,正确运用礼仪非常重要。下面读文网小编为大家带来商务英语礼仪双语阅读,欢迎大家阅读!
A: Hello. I'm Mia Conners。
A: 您好,我是Mia Conners。
B: Hi Mia. I'm David Sinclair, and this is my partner Gina Evans. (hold out hand to shake)
B: 您好,Mia。我是David Sinclair,这是我的搭档Gina Evans。(握手)
A: Nice to meet you Mr. Sinclair and Ms Evans. Thank you for taking the time to meet with me today。
A: 您好,Sinclair先生。您好,Evans女士。谢谢你们今天抽出时间与我会面。
B: It's our pleasure. And please, call us David and Gina. Can I take your coat?
B: 这是我们应该做的。另外,叫我们David和Gina就可以了。需要我帮您拿外套吗?
A: Thank you。
A: 谢谢。
B: No problem. Please take a seat and we'll be right with you。
B: 没事。请稍坐片刻,我们马上就过来。
以上就是读文网小编为大家带来的商务英语礼仪双语阅读,希望对大家能有所帮助!
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商务英语口语区别于日常口语,有很强的专业性。下面小编收集了一些高级商务英语口语分享给大家,希望对大家有用。
您好,我是约翰?史密斯。
Hello, this is John Smith.
您好,我是ABC公司的李明。
Hello, this is Li Ming from ABC Company.
很高兴接到您的电话。收到我们开出的第256/21号信用证了吗?
Glad to hear from you. our L/C No. 256/21 ?
收到了,但是我们在审查后发现你方信用证不允许转船。
Yes, we have, but we find that transshipment is allowed after wc look the L/C.
是的。
Yes.
但是,我方驶往你方港口的直达船很少,通常得经由香港转船。
But steamers to your port arc very few, We have to ship via Hong Kong.
如果这样,我们可以将信用证改为允许转船。
If so, we may amend the credit as allowing transshipment.
您好,我是ABC公司的王伟,我想和销售经理格林先生通话
Hello. This is Wang Wei from ABC ompany. May I speak to Sales Manager, Mr. Green?
我就是。何事可以为您效劳? ?
Hello, Wang Wei. This is Carl Green. Is there anything I can help you?
请问我方LN-003号订单是否如期发货?
I’d like to know if you have shipped our order No. LN-003 as scheduled?
I’d like to know if you effect ship-have effected shipment for our order No. LN-003 as scheduled?
很抱歉,这张订单要迟延到下个月才能发货。因为原料严重短缺。
Sorry, the shipment of this order will be delayed to next month, because the raw material is in bad supply.
这个月假日太多。
there are too many holidays this month.
本月没有船。
there is no vessel available this month.
我们的客户急需此货,
Our customer needs the goods urgently.
Our customer is badly in need of the goods.
希望您们加一加班,尽快装运。
I hope you work overtime to effect shipment as soon as you can.
那当然。
Sure.
可否请贵公司修改信用证,将装运期和有效期分别展至8月7日和8月22日?
Would you kindly enough to amend the L/ C to extend the time of shipment and the expiry date to August 7th and August 22nd respectively?
Would you please extend the time of shipment and the expiry date till August 7th and August 22nd respectively?
可以,我们会通知银行马上改证,
OK, we'll notify our bank to amend it at once,
但是您方必须付改证费。
but you have to pay the amendment charge.
but the amendment charge is for your account.
而且你方必须改用空运发货并负担和海运的费差。
Moreover, you have to make the shipment by air freight instead of original sea freight and assume the difference of freight charge.
延迟并非我方所能控制的,所以我们只愿意承担一半的费用。
Since this is out of our control share half of the cost.
我们和客户交涉后会告知你方。但请你们一定要加班赶交期。
We‘ll discuss it with our customer and let you know the result soon. But please do your best to work overtime to catch the schedule. catch the schedule
我们知道你方的困境,已经安排24小时三班倒。
We understand your hard position and have arranged three shifts to work 24 hours a day now. three shifts
您好,我是ABC公司的王伟,我想和销售经理格林先生通话
Hello. This is Wang Wei from ABC ompany. May I speak to Sales Manager, Mr. Green?
我就是。何事可以为您效劳? ?
Hello, Wang Wei. This is Carl Green. Is there anything I can help you?
请问我方LN-003号订单是否如期发货?
I’d like to know if you have shipped our order No. LN-003 as scheduled?
I’d like to know if you effect ship-have effected shipment for our order No. LN-003 as scheduled?
很抱歉,这张订单要迟延到下个月才能发货。因为原料严重短缺。
Sorry, the shipment of this order will be delayed to next month, because the raw material is in bad supply.
这个月假日太多。
there are too many holidays this month.
本月没有船。
there is no vessel available this month.
我们的客户急需此货,
Our customer needs the goods urgently.
Our customer is badly in need of the goods.
希望您们加一加班,尽快装运。
I hope you work overtime to effect shipment as soon as you can.
那当然。
Sure.
可否请贵公司修改信用证,将装运期和有效期分别展至8月7日和8月22日?
Would you kindly enough to amend the L/ C to extend the time of shipment and the expiry date to August 7th and August 22nd respectively?
Would you please extend the time of shipment and the expiry date till August 7th and August 22nd respectively?
可以,我们会通知银行马上改证,
OK, we'll notify our bank to amend it at once,
但是您方必须付改证费。
but you have to pay the amendment charge.
but the amendment charge is for your account.
而且你方必须改用空运发货并负担和海运的费差。
Moreover, you have to make the shipment by air freight instead of original sea freight and assume the difference of freight charge.
延迟并非我方所能控制的,所以我们只愿意承担一半的费用。
Since this is out of our control share half of the cost.
我们和客户交涉后会告知你方。但请你们一定要加班赶交期。
We‘ll discuss it with our customer and let you know the result soon. But please do your best to work overtime to catch the schedule. catch the schedule
我们知道你方的困境,已经安排24小时三班倒。
We understand your hard position and have arranged three shifts to work 24 hours a day now. three shifts
Actually we are already involved in E-commerce.
其实我们已经参与了电子商务。
You mean inventory control inventory rather than selling products. control
你是说进行存货监控,而不是卖产品吧。
En. When the sales clerk bar code scans the bar code, the in、formation on the bar code is transmitted to us.
嗯。当售货员扫描条形码时,条形码上存储的信息就传递给我们。
So,every product is coded.
这么说,每一件商品都被编上码了。
Yes, we can restock it in time this way.
是的,这样我们就可以及时补充存货了。
Bar codes indeed give us a lot of what is called real-time information.
条形码的确带给我们许多所谓的实时资料。
If they pay by credit card we also have a lot of information about them such as age sex and monthly purchases.
如果买方用信用卡,付款,我们还能得到,许多相关信息,如年龄、性别、月度消费。
When consumers go online, they need to trust the vendor.
消费者网上购物时,需要信任卖方。
We already have consumer confidence in our product.
我们已经获得了消费者对我们产品的信任。
But buying on line is different from buying in a store.
但是,网上购物与卖场购物不同。
Yes. Cyber sellers have to develop an environment of
是啊!网上卖方必须培育信任气氛。
That is because we are asking people to type in their credit card number.
因为我们要求人们敲人信用卡号码。.
So we will have to have some ways to as- sure them that the data is secure.
所以我们必须获得-某种途径使他们确信信息是安全的。
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下面是读文网小编整理的剑桥商务英语高级题目,以供大家学习参考。
小作文:
描述4年中四个不同部门的汽车销量的增长对比:小轿车英国国内国外销量,商务车在英国国内国外的销量
大作文:
Report:
要求写一篇报告,针对部门内的浪费情况和原因。要点:1.该报告的简介;2.搜集资料的渠道;3.浪费的现象有哪些;4.改善措施。
Proposal:
关于sponsorship的,是比较常见的商务话题。这个话题还在真题集上出现过。只不过今天考的要难。
Letter:
You are a marketing company, one of your potential customer have asked you to give them a promotion about their company. 1).outline the possible ways how will you to promote their company; 2).take the examples of you customers you have been helped; 3). ask for more information of that company; 4).suggest a meetin
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带领客户参观工厂的时候,如何更好地对话是个需要技巧的事,下面读文网小编为大家带来参观工厂的商务英语情景对话,欢迎大家学习!
A: How large is the plant?
B: It covers an area of 75,000 square meters.
A: It's much larger than I expected. When was the plant set up?
B: In the early 70s. We'll soon be celebrating the 30th anniversary.
A: Congratulations!
B: Thank you.
A: How many employees do you have in this plant?
B: 500. We're running on three shifts.
A: Does the plant work with everything from the raw material to the finished product?
B: Our associates specializing in these fields make some accesso- ries. Well, here we're at the production shop. Shall we start with the assembly line?
A: That's fine.
—— 这个工厂有多大?
—— 面积有七万五千平方米。
—— 比我想象的要大多了。什么时候建厂的?
—— 七十年代初期。我们很快要庆祝建厂三十周年了。
—— 祝贺你们。
—— 谢谢。
—— 这个工厂有多少员工?
—— 五百个,我们是三班制。
—— 从原料到成品都是工厂自己生产吗?
—— 有些零配件是我们的联营单位生产的,他们是专门从事这一行的。 好了,我们到生产车间了。咱们从装配线开始看,好吗?
—— 好的。
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商务英语阅读是商务英语语言运用中的一项重要活动。作为一门专门用途阅读, 商务英语阅读有其自身的特点。一方面是通过阅读让学生掌握相关阅读技巧,提高阅读速度和语言能力,另一方面要传授商务知识,熟悉商务运作流程。提高商务英语阅读能力已经成为商务英语人才培养体系的重要组成部分,如何提高学生的商务英语阅读能力也成了高校商务英语专业教师广泛关注的问题。
教学中要处理好语言教学与商务知识讲授的关系。作为一门专业语言课程,专业知识的介绍必须与专业语言的教学同步进行,相辅相成,缺一不可。教师应以学生最终理解所读篇章内容为目的,适度介绍专业知识。专业知识介绍的深度和广读应根据语言教学的需要,以达到促进语言教学,提高学生运用语言的能力。在对学生阅读效果进行评价时,教师不应以掌握某一词一句或一段为依据,而以学生真正理解具体商务内容为依据。这样学生将在不断探求内容真谛的基础上不知不觉中掌握了语言知识。
在商务英语阅读课的讲授过程中,应适当地举一些案例来加深学生对材料中相关商务知识的了解。另外,教师可以在每一知识点的学习后,增加一些英文案例让学生进行讨论。一方面可以提高学生的英语学习水平,另一方面还培养了学生的创新思维。
可采用语篇理论指导下的以内容为中心的教学方法。语篇理论指导下的阅读教学法,就是在语篇分析的基础上组织教学,注重语篇结构,归纳段落主旨。对于语言知识,教师应选择重点专业词汇,讲明词义和译法即可。语言点的讲解应以学生读懂商务内容为最终目的。
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下面是读文网小编整理的高级商务英语真题和答案,以供大家学习参考。
When it (0) to selecting candidates through interview, more often than not the decision ismade within the first five minutes of a meeting.??Yet employers like to (21) themselves that theyare being exceptionally thorough in their selection processes. In today’s competitive marketplace, the (22) of staff in many organizations is fundamental to the company’s success and, as aresult , recruiters use all means at their disposal to (23) the best in the field.
One method in particular that has (24) in popularity is testing , either psychometric testing,which attempts to define psychological characteristics , or ability£aptitude testing (25) anorganization with an extra way of establishing a candidate’s suitability for a role. It (26) companiesto add value by identifying key elements of a position and then testing candidates to ascertain theirability against those identified elements.
The employment of psychometric or ability testing as one (27) of the recruitment process mayhave some merit, but in reality there is no real (28), scientific or otherwise, of the potential futureperformance of any individual. The answer to this problem is experience in interview techniquesand strong definition of the elements of each position to be (29) as the whole recruitment processis based on few real certainties, the instinctive decisions that many employers make, based on aCT and the first five minutes of a meeting, are probably no less valid than any other tool employedin the (30) of recruitment.
21.A suggestB convinceC adviseD believe
22.A worthB creditC qualityD distinction
23.A secureB reliesC attainD achieve
24.A liftedB enlargedC expandedD risen
25.A providesB offersC contributesD gives
26.A lets B enablesC agreesD admits
27. A portion B memberC share D component
28. A extentB sizeC amountD measure
29.A occupiedB met C filledD appointed
30 A businessB topicC pointD affair
《The scientific approach to recruitment》,招人的科学方法。这篇完型比较简单。完型填空也有两种题型,两种解题思路。一种是从意思上理解然后做出选择,一种是根据单词的用法。前者比较容易,后者很考验语言功底。
21题,理解上下文的意思。前面说招人时的决定一般是在五分钟以内做出的。但是雇主们试图使自己详细相信他们在挑选过程中是经过了深思熟虑的。Convince oneself,使确信。其他的词没有这个用法。
22题,员工的质量对公司的成功是至关重要的。选quality。
23题,招人者试图利用一切方法来抓住这个领域最好的(人才),secure the best,抓住最好的。realise是实现,attain是获得,后面不能接人,achieve是实现一个目标。
24题,rise in popularity,固定搭配,popularity是知名度的意思,这个词组应该可以翻译成声名鹊起。
25题,provides with,提供。给组织提供另外一种方法。offer的用法是offer sb sth,contribute在这里意思不对。
26题,是公司能够增加价值,enable
27题,这题的意思很明显,测试(testing)作为招聘过程的一个组成部分,要区分选项的几个单词,尤其是portion和component,看英英解释。
Component:one of several parts that together make up a whole machine, system etc
Portion:a part of something larger, especially a part that is different from the other parts
这里强调testing是一个组成部分,没有说明特殊的地方,选component。
28题,对每个人未来的可能表现没有一个真正的衡量。选measure。
29题,fill a position,填补空位,fill在这里的意思是to perform a particular job, activity, or purposein an organization, or to find someone or something to do this。不能选occupy,因为occupy更强调人的一种主动,而这里只是客观说某个需要填补的职位。
30题,in the business of,也是一种固定的说法,在什么的过程中。很多场合都可以使用。可以多看几个例句:
We’re in the business of stimulating the economy(By Obama)#p#副标题#e#
Energetics is a specialist management consultancy in the business of climate change。
There is a commonly held view that the only way to get (0) decent pay increase is to move on: togo out into the job market and find someone (31) is prepared to pay you a figure more in line (32)the talents you can offer. Whilst changing employers from time (33) time is something we probablyall need to do to advance our careers in the directions we want them to take, it is nevertheless anactivity that carries quite definite risks. Irrespective of (34) well we research prospectiveemployers, a new job is still largely a step into the unknown . It may turn (35) to be a good moveor it could prove to be a complete disaster : most of us (36) had experience of both. The pointhere, though, is that changing employers is not something we want to be doing all the time andcertainly not (37) time we feel the urge for better pay . We’d (38) taking more risks than weneeded to just to achieve a pay rise. Getting a pay rise should always be viewed (39) a seriousbusiness. There are no quick fixes or gold methods with “ guaranteed “ results. Quick fixes onlyserve to trivialize the issues and could (40) some circumstances get you into very serous troubleindeed.
答案及解析
关于加薪的文章,教你怎么样实现加薪。这道题目不难,但是抛开题目,单说文章里谈的加薪的方法,各位还是要辩证的看。要想人生第一份工作就找到自己满意的,是挺难,可是以加薪为目的跳槽,也未必是什么明智的好办法。
31题,太明显的定语从句,前面是someone,那么当然填入表示人的关系代词who。
32题,in line with,和什么一致,固定搭配,在中级的选词版完型里常考到这个词组。这句的意思是,找个一个愿意给你提供和你才能更加一致的薪水的人。
33题,from time to time,时不时的。changing employers from time to time,时不时的换老板。
34题,Irrespective of,同regardless of一样,后面接让步状语从句,不管我们对可能的雇主研究的多么好,新的工作都是一个未知数。用how well。
35题,turn out to be,固定用法。
36题,换工作,要么是个好的举措,要么将成为灾难。而我们大多数人这两种经历都有。有这种经历,是过去完成时,用have+done。
37题,理解前后文意思。换老板不是件我们经常愿意做的事情,并且也不是一想要加薪就要换老板。用every time,表示每次要加薪就准备换老板。
38题,这题有点难度,考验人的语法功底。首先这个句子是虚拟语气,We’d是we would的缩写,而不是we had。是表示对将来的假设,我们要承担更多的风险。所以用would be。
39题,比较明显的,view as,将什么视作什么。
40题,和circumstance相关的词组,很容易想到under/on some circumstance,在某种情况下。
1 Genuine feedback would release resources to be used elsewhere.
2 Managers are expected to enable their staff to work effectively.
3 Experts are unlikely to facilitate a move to genuine feedback.
4 There are benefits when methods of evaluating performance have been negotiated.
5 Appraisals tend to focus on the nature of the face-to-face relationship between employeesand their line managers.
6 The idea that employees are responsible for what they do seems reasonable.
7 Despite experts’ assertion, management structures prevent genuine feedback
8 An increasing amount of effort is being dedicated to the appraisal process.
A
Performance appraisal is on the up and up. It used to represent the one time of year whengetting on with the work was put on hold while enormous quantities of management hours werespent in the earnest ritual of rating and ranking performance. Now the practice is even morefrequent. This of course makes it all the more important how appraisal is conducted. Humanresources professionals claim that managers should strive for objectivity and thus for feedbackrather than judgement. But the simple fact of the matter is that the nature of hierarchy distorts theconcept of feedback because performance measure are conceived hierarchically. Unfortunately,all too many workers suffer from the injustices that this generates.
B
The notion behind performance appraisal- that workers should be held accountable for theirperformance-is plausible. However, the evidence suggests that the premise is wrong. Contraryto assumptions appraisal is not an effective means of performance improvement- it isjudgement imposed rather than feedback, a judgement imposed by the hierarchy. Useful feedback, on the other hand, would be information that told both the manager and worker how well thework system functioned, and suggested ways to make it better.
C
Within the production system at the car manufacturer Toyota, there is nothing that isrecognizable as performance appraisal. Every operation in the system has an associatedmeasure. The measure has been worked out between the operators and their manager. In everycase, the measure is related to the purpose of the work. That measure is the basis of feedbackto the manager and worker alike. Toyota’s basic idea is expressed in the axiom “bad news first” .Both managers and workers are psychologically safe in the knowledge that it is the system- notthe worker –that is the primary influence on performance. It is management’s responsibility toensure that the workers operate in a system that facilitates their performance.
D
In many companies , performance appraisal springs from misguided as assumptions. To judgeachievement, managers use date about each worker’s activity, not an evaluation of the processor system’s achievement of purpose. The result is that performance appraisal involvesmanagers’ judgement overruling their staff’s, ignoring the true influences on performance. Thus theappraisal experience becomes a question of pleasing the boss, particularly in meetings, which ispsychologically unsafe and socially driven, determining who is “in” and who is “ out”.
E
When judgement is replaced by feedback in the true sense, organizations will have a lot moretime to devote to their customers and their business. No time will be wasted in appraisal . Thisrequires a fundamental shift in the way we think about the organization of performanceappraisals, which almost certainly will not be forthcoming from the human resources profession.
In the last few years, managers throughout industry have seen more changes than many of themcould have expected to see in their entire working lives having to communicate information whichoften leads to feelings of insecurity has become a key activity. From being regarded as relativelyunimportant in many companies , management employee communication has become a centralcorporate need.
Concordia International provides a good example of a company that has adjusted well to thechanging needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looksoutwards at customers and competitors, rather than inwards at its own processes and the waythings were done in the past. In the last eight years, Concordia has reduced its workforce by morethan 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.
From being an engineering company, Concordia is now remaking itself as a service company.The role of employee communication in such a context is to build people’s self-confidence, topersuade them that, although it is inevitable that the changes will go ahead, they also bring withthem new opportunities for employees. However, this is not an easy task. People tend to beskeptical of these claims and to feel that they are losing touch with the company they have workedfor over many years. This is understandable, since many of the old certainties are being sweptaway , including the core activities of the company they work for. Above all , they have had to faceup to the fact that they no longer have a job for life.
Research indicates that people respond to this predicament in a variety of ways. The bulk ofemployees fall into two main categories in terms of their response to the new situation: on the onehand there are the “ pragmatists” and on the other “ the highly anxious” the former see their job asa means to an end and have a relatively short-term perspective, with strong loyalty to their localterm , rather than the company as a whole . The second category, usually the majority, mayrespond to threatened changes with a feeling of having been let down, and even feel anger at thecompany for what they see as changing the terms of their employment.
` The employee communication process needs to be capable of accurately directing itsmessages at a variety of employee groups and departments within the workforce . this is whymiddle managers and line managers are so key to communication. They are the people who knowabout the full rage of concerns among the workforce. The problem in the past was that this crucialarea was often the responsibility of a separate, relatively isolated unit. Concordia putsresponsibility for communication firmly on line managers. All their research points to the sameconclusion: people prefer to get their information face-to-face from their line managers. That is thekey relationship and where arguments and hearts and minds –are lost.
The general rule in company communication is to tell employees as much as you can as soonas you can. If you can’t provide details, then at least put the news in context and commit yourselfto providing greater detail when it becomes available another rule of company communication isthat there must be a fit between what the company is telling its employees and what it is telling itsshareholders.15 In the last eight years, Concordia has
A made over 80.000 employees reduncdant
B completed a period of downsizing
C reduced its workforce of 80.000 by 35%
D given 35% of departing employees voluntary redundancy
16 From Concordia’s point of view, the role of communication is to
A win employee support before going ahead with the changes
B change the company’s core activities.
C emphasise the positive aspects of the changes
D explain the need for the changes
17 what does research show about most employees’ response to change?
A they expect it to have a bad effect on the company
B they feel completely powerless
C they become less loyal
D they fell they have been treated unfairly
18 Concordia’s communication process mainly relies on
A printed communication
B departmental heads
C personal communication
D a separate, specialized unit
19 According to the writer, what is the guiding principle about giving information within anorganization?
A Never make promises about future developments
B Give people an overall view at the earliest possible stage
C always include plenty of hard information
D Hold back until all the details can be provided
20 which of the following would be the most suitable title for the article?
A employee attitudes to company communication
B making company communication more effective
C Researching company commmucation
D Making employees feel less powerless
文章取材自一本管理手册,说的是一个组织里的有效沟通问题。这套题目有些特别,不像之前的阅读的第三部分,六道题目分别依次对应文章的六个段落,这题的答案稍微分散了些。
15题,答案很明显,但是选项很有迷惑性。答案是第二段的最后一句:In the last eight years, Concordiahas reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, withfurther downsizing anticipated.减少了80000员工(或者说减少了35%的员工),预期还会减少更多。A选项是对的,made redundant是前面某套题目阅读的第五部分考过的词组;B不对,没有完成(completed),因为预期还会裁减更多(with further downsizing anticipated);C也不对,迷惑性最大,reduced its workforceof 80.000,用了介词of,所以这句的意思是一共就80000员工,而实际情况是减少了80000员工;D不对,35%的员工被裁减,都是在自愿的基础上的,而不是离开的人中有35%是自愿的。
16题,问根据此人的观点,沟通的角色是什么。也就是问沟通的目的或者作用是什么。答案在第三段。沟通是为了帮助人树立自信,说服他们虽然要面临一些变化,但是同样也会拥有一些新的机会。说白了,就是鼓励这些被裁的人。答案选C,强调变化的积极方面。这里的positive aspects是对前面说的bring with them newopportunities的一个概括。(想起了电影《在云端》,up in the air,里面那个老男人的工作就是职业裁员专家,专门对被裁的人说些这样的话。)
17题,问调查显示大多数人对change的反应是什么。这题在答案中也很明显,但是选项很纠结。都有点似是而非。The second category, usually the majority, may respond to threatened changes with afeeling of having been let down.,and even feel anger at the company for what they see as changingthe terms of their employment.大多数员工的反应就是很失望,甚至会很愤怒。个人觉得这题出的不够严谨,没有哪个选项能严格从原文中提炼出来。对比下D要好点,因为对公司失望和愤怒,就是觉得受到了不公正的待遇。此题有待高手补充更完美的理由。
18题,问沟通过程主要依赖于什么。答案是第五段的这句:people prefer to get their information face-to-face from their line managers。喜欢面对面的从直属经理那里获取信息。所以选C,个人的交流。
19题,问组织内部提供信息的指导准则是什么。最后一段的第一句就是:The general rule in companycommunication is to tell employees as much as you can as soon as you can。尽可能的快,尽可能的多。不能提供细节的,至少给个大致的背景消息(put the news in context)。时机成熟了,再告知更多。选B:在可能的最早的阶段让人有个总体的印象。
20题,给文章选标题。这种题在BEC的阅读里还真不多见。选标题,就是要挑选文章的最主要意思,从整体上把握文章的main ideas。这篇文章通篇说的就是communication,前面介绍了沟通的背景:裁员;接着说了员工对裁员的反应;然后最后两段,一段说员工喜欢什么样的沟通方式,一段说沟通的原则是什么。综合起来,就是关于怎样进行有效沟通的问题。选B。A不对,片面了,只是文中某部分的内容,并且这部分内容是为后面做背景介绍,不是主要的;C不对,不是简单的research,research仅仅是介绍状况,文章还有关于实现措施的。#p#副标题#e#
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随着我国改革开放的深入和进入世界贸易组织的需要,商务英语越来越受到人们的重视。学习商务英语就是要把英语语言知识、交际能力、文化背景知识和商务知识融于一体。在商务英语学习中,笔者认为商务英语阅读是商务英语语言运用中最重要的一种活动。下面是读文网小编整理的商务英语阅读题型分析, 希望对大家有帮助。
这部分较难,主要考学生对文章结构的理解。考生需要理解文章,根据上下文来选择答案,一般来说,考生要先阅读文章,然后,阅读提供的句子,从逻辑推理到意义的连贯等方面来确定答案。
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下面是读文网小编整理的一些BEC商务英语中高级口语考试常见问答,以供大家学习参考。
Q:Could you project what you would like to be doing five years from now?(你能预料五年后你会做什么吗?)
A:As I have some administrative experience in my last job, I may use my organizational and planning skills in the future. (我在上一个工作中积累了一些行政经验,我将来也许要运用我组织和计划上的经验和技巧。)
A:I hope to demonstrate my ability and talents in my field adequately. (我希望能充分展示我在这个行业的能力和智慧。)
A:Perhaps, an opportunity at a management position would be exciting.(也许有机会,我将会从事管理工作。)如果不愿正面回答,也可以说:It would be premature for me to predict this. (现在对此问题的预测,尚嫌过早。)甚至还可以打趣的说: Hypothetically speaking, I might be able to do your current job as a director.(或 CEO 或 president)((说不定,我也能做你现在主任的工作呢!)
Q: What range of pay-scale are you interested in?(你喜欢那一种薪水层次标准?)
A: Money is important, but the responsibility that goes along with this job is what interests me the most. (薪水固然重要,但这工作伴随而来的责任更吸引我。)
A: 假如你有家眷,可以说: To be frank and open with you, I like this job, but I have a family to support. (坦白地说,我喜欢这份工作,不过我必须要负担我的家庭。)
Q:What is your strongest trait(s)?(你个性上最大的特点是什么?)
A:Helpfulness and caring.(乐于助人和关心他人。)
A:Adaptability and sense of humor.(适应能力和幽默感。)
A:Cheerfulness and friendliness.(乐观和友爱。)
Q: How would your friends or colleagues describe you?(你的朋友或同事怎样形容你?)
A: (pause a few seconds) (稍等几秒钟再答,表示慎重考虑。) They say Mr. Chen is an honest, hardworking and responsible man who deeply cares for his family and friends. (他们说陈先生是位诚实、工作努力,负责任的人,他对家庭和朋友都很关心。)
A:They say Mr. Chen is a friendly, sensitive, caring and determined person. (他们说陈先生是位很友好、敏感、关心他人和有决心的人。)
Q:What personality traits do you admire?(你欣赏哪种性格的人?)
A: (I admire a person who is)honest, flexible and easy-going. (诚实、不死板而且容易相处的人。)
A: (I like) people who possess the "can do" spirit. (有"实际行动"的人。)
Q:What leadership qualities did you develop as an administrative personnel?(作为行政人员,你有什么样的领导才能?)
A:I feel that learning how to motivate people and to work together as a team will be the major goal of my leadership. (我觉得学习如何把人们的积极性调动起来,以及如何配合协同的团队精神,是我行政工作的主要目标。)
A:I have refined my management style by using an open-door policy. (我以开放式的政策,改进我的行政管理方式。)
Q:How do you normally handle criticism?(你通常如何处理别人的批评?)
A:Silence is golden. Just don’t say anything; otherwise the situation could become worse. I do, however, accept constructive criticism. (沉默是金。不必说什么,否则情况更糟,不过我会接受建设性的批评。)
A:When we cool off, we will discuss it later. (我会等大家冷静下来再讨论。)
Q: What do you find frustrating in a work situation?(在工作中,什么事令你不高兴?)
A: Sometimes, the narrow-minded people make me frustrated. (胸襟狭窄的人,有时使我泄气。)
A:Minds that are not receptive to new ideas. (不能接受新思想的那些取。)
Q:How do you handle your conflict with your colleagues in your work? (你如何处理与同事在工作中的意见不和?)
A:I will try to present my ideas in a more clear and civilized manner in order to get my points across. (我要以更清楚文明的方式,提出我的看法,使对方了解我的观点。)
Q:How do you handle your failure?(你怎样对待自己的失败?)
A: None of us was born "perfect". I am sure I will be given a second chance to correct my mistake. (我们大家生来都不是十全十美的,我相信我有第二个机会改正我的错误。)
Q:Give me a summary of your current job description. (对你目前的工作,能否做个概括的说明。)
A:I have been working as a computer programmer for five years. To be specific, I do system analysis, trouble shooting and provide software support. (我干了五年的电脑程序员。具体地说,我做系统分析,解决问题以及软件供应方面的支持。)
Q:Why did you leave your last job?(你为什么离职呢?)
A: Well, I am hoping to get an offer of a better position. If opportunity knocks, I will take it.(我希望能获得一份更好的工作,如果机会来临,我会抓住。)
A:I feel I have reached the "glass ceiling" in my current job. / I feel there is no opportunity for advancement. (我觉得目前的工作,已经达到顶峰,即没有升迁机会。)
Q:How do you rate yourself as a professional?(你如何评估自己是位专业人员呢?)
A: With my strong academic background, I am capable and competent.
(凭借我良好的学术背景,我可以胜任自己的工作,而且我认为自己很有竞争力。)
A:With my teaching experience, I am confident that I can relate to students very well. (依我的教学经验,我相信能与学生相处的很好。)
Q: What contribution did you make to your current (previous) organization?(你对目前/从前的工作单位有何贡献?)
A: I have finished three new projects, and I am sure I can apply my experience to this position. (我已经完成三个新项目,我相信我能将我的经验用在这份工作上。)
Q:What do you think you are worth to us?(你怎么认为你对我们有价值呢?)
A:I feel I can make some positive contributions to your company in the future. (我觉得我对贵公司能做些积极性的贡献。)
Q:What make you think you would be a success in this position?(你如何知道你能胜任这份工作?)
A:My graduate school training combined with my internship should qualify me for this particular job. I am sure I will be successful. (我在研究所的训练,加上实习工作,使我适合这份工作。我相信我能成功。)
Q:Are you a multi-tasked individual?(你是一位可以同时承担数项工作的人吗?) or Do you work well under stress or pressure?(你能承受工作上的压力吗?)
A:Yes, I think so.
A:The trait is needed in my current(or previous) position and I know I can handle it well. (这种特点就是我目前(先前)工作所需要的,我知道我能应付自如。)
Q:What provide you with a sense of accomplishment. (什么会让你有成就感?)
A:Doing my best job for your company. (为贵公司竭力效劳。)
A:Finishing a project to the best of my ability. (尽我所能,完成一个项目。)
Q:If you had a lot of money to donate, where would you donate it to?Why?(假如你有很多钱可以捐赠,你会捐给什么单位?为什么?)
A:I would donate it to the medical research because I want to do something to help others. (我会捐给医药研究,因为我要为他人做点事。)
A:I prefer to donate it to educational institutions. (我乐意捐给教育机构。)
Q:What is most important in your life right now?(眼下你生活中最重要的是什么?)
A:To get a job in my field is most important to me. (对我来说,能在这个领域找到工作是最重要的。)
A:To secure employment hopefully with your company. (希望能在贵公司任职对我来说最重要。)
Q:What current issues concern you the most?(目前什么事是你最关心的?)
A:The general state of our economy and the impact of China'' entry to WTO on our industry. (目前中国经济的总体情况以及中国入世对我们行业的影响。)
Q: How long would you like to stay with this company?(你会在本公司服务多久呢?)
A: I will stay as long as I can continue to learn and to grow in my field. (只要我能在我的行业力继续学习和长进,我就会留在这里。)
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语言在一定的语境中产生并被正确理解,不同的语境类型决定着语言实际运用的范围,而且语境的变化也会引起语言的变异.我们所说的和所写的语言随情景类型不同而改变的情况便是语域.决定语言特征的情景因素可以归为三类:语场(field)、语旨(tenor)和语式(mode).它们共同决定着语域.根据这一语域理论,可以从以上三个方面分析商务英语的文体特点,并用于指导学生的商务英语阅读,有效提高学生理解这类文章的能力.
考试时间:1小时 数:45道题
题型: 1、Matching 第一部分共7道题,文章250-350字,是商业环境中的文章。
要么是一篇较长文章中选出4个段落,或者是 主题的4篇短文章 难度中等 侧重于辨认具体的信息或具体的细节,极少考主旨
2、Matching 考察把握文章结构和段落大意的能力 给出1篇正文,留有可 填写1句话的一些空格。加上7个选项,第二部分字数为450-580。 考官共留出6个空格,实际上考生只需填写5个空格,因为第一个空格 都是作为example给出的,其答案为G。故只需6选5 难度较大
3、Multiple Choice 4选1的单项选择题 6个 文章是一篇450-550字的正文 正确答案不会是简单的词汇搭配,而是对文章中句子的意译或解释 难度较大
4、选择题形式的完成句子题 15个 200-300字的一篇正文,有15个空格,每道题都有4个选项,从中选择 1个意义最合适的 文章不是特别难,考查考生词汇能力
5、Correction 考12个,全部是找出额外的和不必要的单词 考查语法知识
命题题材:1、商业信函 常出现在第四、五部分 2、广告 第一部分常考 3、关于经济或者商业的一些消息或者公告 4、产品介绍 5、商务活动方面的计划、安排、决定或建议 会议记录 非正式信息
PART ONE
解题步骤: 1、阅读及七个单句,划出句意关键词。对于谈论相似主体的句子, 需区别内容的相同处和不同处,注意体现不同处的关键词 2、快速浏览短文。浏览过程中 如果发现答题的具体信息,可在具体信息下面划线并标上题号以备最 后检查
关键词: 原词重现:人名、地名、数字、时间、百分比、金钱、黑体字、斜体字 原意重现: 1、同义相似 2、同义差异 对原文进行归纳与总结:
广告: 产品、招聘、招生、书评 人力资源、财经
1、产品广告 1)产品名称 2)产品特征
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下面是读文网小编整理的BEC高级阅读真题, 希望对大家有帮助。
Questions 1 - 8
· Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.
· Which passage does each sentence refer to?
· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.
· You will need to use some of these letters more than once.
Example:
He has developed his own company to promote his work.
0 A B C D E
1 Others in his field think very highly of him.
2 His ideas have spread beyond the business world.
3 He felt that people should be able to enjoy their work.
4 His ideas are more complex than they seem.
5 He did a variety of interesting things before writing his books.
6 His most successful book was written with a colleague.
7 He is particularly skilled at forecasting important developments.
8 Contact with the military was an early influence on his thinking.
A John Adair
Adair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.
Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouin regiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained. He now works as an international consultant.
B Edward de Bono
De Bono is unusual among major gurus for two reasons: firstly, he was born not in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers, so that his books have become essential rending in many different disciplines.
Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.
C Peter Drucker
Probably no other single thinker has done as much as Drucker to establish management as a serious area of study. Certainly, his fellow management thinkers consider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.
His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trends in business and economics. As a result, his ideas are treated with the greatest respect and interest.
D Frederick Herzberg
Although relatively few contemporary management students will have read his books, Herzberg s name is instantly recognisable to anyone who has studied industrial organisations. This is because the American psychologist was responsible for introducing the concept of motivation into management thinking.
As a young man, Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction. This led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment to stimulate employees efforts.
E Tom Peters
The American s reputation was created in the I 980s by the spectacular success of one book, In Search of Excellence, co-written with Robert Waterman. The two were working together as management consultants and no-one expected their first (and only) book to end up selling 5 million copies worldwide!
Although his ideas have been criticised, Peters popularity as a speaker and writer has continued to grow. So much so that Peters has created his own business to market books, videos and consultancy based on his work.
#p#副标题#e#PART TWO
Questions 9 - 14
· Read this text from an article about health clubs.
· Choose the best sentence from the opposite page to fill in each of the gaps.
· For each gap 9 - 14, mark one letter A - H on your Answer Sheet.
· Do not use any letter more than once.
· There is an example at the beginning (0).
Travel stress brings boom to health clubs
A rapid growth in business travel has provided a lucrative spin-off for British health clubs as companies try to prevent hard-working executives from suffering travel-related stress.
Health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.
0 H According to Gillie Turner, group marketing manager for the Champneys group of health clubs, during the last recession executives lost many of their extra benefits as companies cut back. . 9 She says that large companies also seem to have decided that it is no good sending someone to a country like Spain as a reward for doing a good job, because they will simply eat too much and flop onto a beach. . 10
Champneys, the company acknowledged as the market leader in this field, is now planning to introduce a special "Profiting from Stress" course, which will run over three days. . 11 Jonathon Stapleton, general manager of Champneys, says that modern corporate life being what it is, most business travellers find that they are having to do the work which - even a year ago - was done by two. 12
To meet this new demand, other health clubs are also thinking of introducing similar schemes. Clare Brandish, the sales and marketing director of another health club, has noticed a marked change in the clientele at her club. . 13
Businesses of all kinds are anxious to reduce absenteeism. . 14 Much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.
According to the Guild of Business Travel Agents, sales of business-class airline tickets have risen by 12% in the past year, hotel bookings have gone up by 36% and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same number of people are being asked to travel more often. He comments that it is no
wonder they need to take a break in a health club.
A It has been calculated that about 40 million working days are lost each year in Britain because of stress, ten times as many as are lost 10 industrial disputes.
B This has involved a considerable rise in the number of business bookings, whereas previously most clients came as private individuals.
C Now they are being restored, as industry realises that the health of its executives is vital.
D But who will benefit most from these developments?
E Because of the pressures this imposes, many companies have now decided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.
F Executives taking part in it will be given massages and health treatments, workouts and a range of talks on how to deal with stress, especially when travelling.
G So what s the reason for this now trend?
#p#副标题#e#PART THREE
Questions 15 - 20
· Read the following article on recruiting and managing staff and the questions on the opposite page.
· Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.
· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.
As a manager in the service industry sector, I've looked at hundreds of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.
I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they've applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.
It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.
In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing is getting the best out of them.
My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.
I didn't have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didn't agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.
Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn't pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.
15 What fact does the writer hope to learn from applicants CVs?
A that they have experience of many different jobs
B that their careers have developed steadily
C the opinion their employers had of them
D whether they are married or single
16 The writer says the application form is useful because it
A reveals something of the applicant s character.
B gives information about the applicant s family.
C explains what skills the applicant has for the job.
D shows how much the applicant wants to earn.
17 According to the writer, why are CVs and application forms so important?
A Interviewing people is an expensive process.
B They indicate whether applicants really want the job.
C They indicate whether applicants are efficient or not.
D Employing the wrong people can be disastrous.
18 One reason why the writer was successful in her first business was that
A she was used to dealing with people.
B she was open with the staff.
C the business was already doing well when she started.
D the staff agreed with all her decisions.
19 The writer believes profit-sharing is a good idea because
A it encourages a competitive spirit.
B everyone earns the same salary.
C everyone shares the same aim.
D it creates job satisfaction.
20 Which would make the best title for this text?
A Profit-sharing as motivation
B How I turned a business round
C People - the key to business success
D The importance of a well-presented CV
PART FOUR
Questions 21 - 30
· Read the article below about a method of learning languages for business people.
· Choose the best word from the opposite page to fill each gap.
· For each question 21 - 30 mark one letter A, B, C or D on your Answer Sheet.
· There is an example at the beginning (0).
Language learning for the busy executive
If you've ever been told by your boss to improve your knowledge of a foreign language you'll know that ……(0)…… doesn't come quickly. It generally takes years to learn another language well and constant ……(21)…… to maintain the high standards required for frequent business use. Whether you study in a class, with audiocassettes, computers or on your ……(22)…… sooner or ……(23)…… every language course finishes and you must decide what to do next if you need a foreign language for your career.
Business Audio Magazines is a new product designed to help you continue language study in a way that fits easily into your busy schedule. Each audiocassette ……(24)…… of an hour-long programme packed with business news, features and interviews in the language of your choice. These cassettes won t teach you how to order meals or ask for directions. It is ……(25)…… that you can do that already. Instead, by giving you an opportunity to hear the language as it s really spoken, they help you to ……(26)…… your vocabulary and improve your ability to use real language relating to, for example, that all-important marketing trip.
The great advantage of using audio magazines is that they ……(27)…… you to perfect your language skills in ways that suit your lifestyle. For example, you can select a topic and listen in your car or hotel when away on business. No other business course is as ……(28)…… And the unique radio-magazine format is as instructive as it is entertaining. In addition to the audiocassette, this package includes a transcript with a business glossary and a study ……(29)…… The components are structured so that intermediate and advanced students may use them separately or together ……(30)…… on their ability.
Example: A B C D
20 A gain B result C success D outcome
21 A exercise B performance C practice D operation
22 A self B individual C personal D own
23 A after B then C later D quicker
24 A consists B includes C contains D involves
25 A insisted B acquired C asserted D assumed
26 A prolong B extend C spread D lift
27 A allow B let C support D offer
28 A adjustable B flexible C convertible D variable
29 A addition B supplement C extra D manuscript
30 A according B depending C relating D basing
#p#副标题#e#PART FIVE
Questions 31 - 40
· Read the article below about meetings.
· For each question 31 - 40 write one word in CAPITAL LETTERS on your Answer Sheet.
How to make more of meetings
You should know what ends you want to achieve in a meeting before it starts and prepare for it (0)……reading any papers circulated beforehand, and carefully thinking about (31)…… you want to say. This may sound rather boring, but solid preparation is the key to successful meetings: A great (32)……of time and energy can be wasted through simple lack of planning.
The most important issues are not always given the most time in the general running of meetings. People are often unwilling (33)…… discuss important budgetary matters because they do not fully understand them, but (34)…… becomes an expert when it comes to discussing the colour of the new curtains, or what type of coffee to buy The discussion of (35)…… trivial matters as these, therefore, should be saved until the end of the meeting.
During the meeting it is essential to stick to the agenda so (36)……to avoid the common problem of repetition. At the same time you (37)…… to be sensitive to other people s ideas and feelings, and never lose your temper. Be prepared to accept (38)…… implement a suggestion that is contrary to (39)…… own ideas if it is an improvement on them; such honesty and flexibility are signs of good leadership and earn respect.
Finally, remember that when a decision is made it is important to act (40)…… it and to honour all the commitments you have made in the meeting.
PART SIX
Questions 41 - 50
· In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text.
· For each numbered line 41 - 50, find the unnecessary word and then write the word in CAPITAL LETTERS on your Answer Sheet. Some lines are correct. If a line is correct, write CORRECT on your Answer Sheet. The exercise begins with two examples (0) and (00).
Customer care
0 Apart from ensuring that an efficient electricity supply for our
00 customers, NatElectric provides an invaluable service in other areas
41 as well. While our Customer Helpline (charged at local rates) is the
42 first point of contact with when you want to make an enquiry and
43 we receive a huge number of calls from customers - on
44 average, there are 50 000 calls a one week. Available 24 hours
45 a day, seven days a week, 365 days a year, our Helpline on advisors
46 aim at to answer 95 per cent of all calls within 15 seconds. There
47 are more than 200 advisors, working in around the clock to
48 provide for this service, backed by a further 80 support staff
49 who do handle any necessary paperwork. Although our target
50 is to reply to letters within 10 working days, NatElectric regularly responds within
three to four days, and we are especially proud of the standards achieved by our customer relations team.
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下面读文网小编为大家带来商务英语热点新闻阅读,欢迎大家学习!
为响应社会对“德育及国民教育科”的担心,及全面了解社会不同声音,香港特区行政长官梁振英重申政府对国民教育学科无任何官方教材,该科完全以学校为本,政府出版的教材仅做参考,对于是否撤回该学科,有很大的理性探讨空间。
请看相关报道:
HK Chief Executive Leung Chun-ying (CE) said the government is willing to communicate with all parties, and is not intending to "brainwash" the students by introducing Moral and National Education (MNE).
香港特区行政长官梁振英表示,政府愿意与各界进行沟通,也无意通过德育及国民教育对学生进行“洗脑”。
Moral and National Education就是“德育及国民教育”,旨在通过持续学习对学生进行以下方面的培养:development of moral qualities(道德品质的培养)、development of a positive and optimistic attitude(培养积极乐观的态度)、self-recognition(自我认同)、recognition of identity(身份认同)、practice(鼓励实践)。
香港特区居民近期发起的hunger strike(绝食)和class boycott(罢课)等活动都呼吁withdrawal of MNE(取消德育及国民教育)。特区行政长官表示,就是否scrap the subject(取消该课程),there are still many possibilities to be discussed(仍有很大讨论空间)。
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如今就业形势严峻,为了在求职中更具有竞争力,高等院校的商务英语专业学生争相报考BEC证书。剑桥商务英语考试(简称BEC)对于中国学生而言,是一种与传统英语考试完全不同的考试模式。本文就BEC中级考试模式及应试技巧进行分析,希望能对考生有所启发。
语言学家John Kennedy认为,“The root(词根) and its meaning are the basis of the English language.”(词根极其含义是英语的基础)。词根决定了一个单词的含义,对于猜词的作用非常巨大。
比如:我们见到一个生词autosuggestion,如果我们懂得-auto这一词根的含义就容易猜出该单词的含义。大家都认得automation,表示“自动化”,词根-auto表示self,即“自己” 。autosuggestion = auto + suggestion,即“自己给自己提出建议”,就是“自我暗示”的意思。
再比如,我们见到一个生词hemicycle,如果我们懂得-cycle这一词根的含义就容易猜出该单词的含义。我们都应该认识一个非常简单的单词bicycle (自行车,两轮车)= bi(两个) + cycle(轮子、圆圈),-cycle = wheel, circle表示“轮子”。那么,hemicycle = hemi (一半) + cycle(轮子,圆圈),我们就可以猜出其含义是“半圆。
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下面是读文网小编整理的中高级商务英语口语考试常见问答, 希望对大家有帮助。
Q:Could you project what you would like to be doing five years from now?(你能预料五年后你会做什么吗?)
A:As I have some administrative experience in my last job, I may use my organizational and planning skills in the future. (我在上一个工作中积累了一些行政经验,我将来也许要运用我组织和计划上的经验和技巧。)
A:I hope to demonstrate my ability and talents in my field adequately. (我希望能充分展示我在这个行业的能力和智慧。)
A:Perhaps, an opportunity at a management position would be exciting.(也许有机会,我将会从事管理工作。)如果不愿正面回答,也可以说:It would be premature for me to predict this. (现在对此问题的预测,尚嫌过早。)甚至还可以打趣的说: Hypothetically speaking, I might be able to do your current job as a director.(或 CEO 或 president)((说不定,我也能做你现在主任的工作呢!)
Q: What range of pay-scale are you interested in?(你喜欢那一种薪水层次标准?)
A: Money is important, but the responsibility that goes along with this job is what interests me the most. (薪水固然重要,但这工作伴随而来的责任更吸引我。)
A: 假如你有家眷,可以说: To be frank and open with you, I like this job, but I have a family to support. (坦白地说,我喜欢这份工作,不过我必须要负担我的家庭。)
Q:What is your strongest trait(s)?(你个性上最大的特点是什么?)
A:Helpfulness and caring.(乐于助人和关心他人。)
A:Adaptability and sense of humor.(适应能力和幽默感。)
A:Cheerfulness and friendliness.(乐观和友爱。)
Q: How would your friends or colleagues describe you?(你的朋友或同事怎样形容你?)
A: (pause a few seconds) (稍等几秒钟再答,表示慎重考虑。) They say Mr. Chen is an honest, hardworking and responsible man who deeply cares for his family and friends. (他们说陈先生是位诚实、工作努力,负责任的人,他对家庭和朋友都很关心。)
A:They say Mr. Chen is a friendly, sensitive, caring and determined person. (他们说陈先生是位很友好、敏感、关心他人和有决心的人。)
Q:What personality traits do you admire?(你欣赏哪种性格的人?)
A: (I admire a person who is)honest, flexible and easy-going. (诚实、不死板而且容易相处的人。)
A: (I like) people who possess the "can do" spirit. (有"实际行动"的人。)
Q:What leadership qualities did you develop as an administrative personnel?(作为行政人员,你有什么样的领导才能?)
A:I feel that learning how to motivate people and to work together as a team will be the major goal of my leadership. (我觉得学习如何把人们的积极性调动起来,以及如何配合协同的团队精神,是我行政工作的主要目标。)
A:I have refined my management style by using an open-door policy. (我以开放式的政策,改进我的行政管理方式。)
Q:How do you normally handle criticism?(你通常如何处理别人的批评?)
A:Silence is golden. Just don’t say anything; otherwise the situation could become worse. I do, however, accept constructive criticism. (沉默是金。不必说什么,否则情况更糟,不过我会接受建设性的批评。)
A:When we cool off, we will discuss it later. (我会等大家冷静下来再讨论。)
Q: What do you find frustrating in a work situation?(在工作中,什么事令你不高兴?)
A: Sometimes, the narrow-minded people make me frustrated. (胸襟狭窄的人,有时使我泄气。)
A:Minds that are not receptive to new ideas. (不能接受新思想的那些取。)
Q:How do you handle your conflict with your colleagues in your work? (你如何处理与同事在工作中的意见不和?)
A:I will try to present my ideas in a more clear and civilized manner in order to get my points across. (我要以更清楚文明的方式,提出我的看法,使对方了解我的观点。)
Q:How do you handle your failure?(你怎样对待自己的失败?)
A: None of us was born "perfect". I am sure I will be given a second chance to correct my mistake. (我们大家生来都不是十全十美的,我相信我有第二个机会改正我的错误。)
Q:Give me a summary of your current job description. (对你目前的工作,能否做个概括的说明。)
A:I have been working as a computer programmer for five years. To be specific, I do system analysis, trouble shooting and provide software support. (我干了五年的电脑程序员。具体地说,我做系统分析,解决问题以及软件供应方面的支持。)
Q:Why did you leave your last job?(你为什么离职呢?)
A: Well, I am hoping to get an offer of a better position. If opportunity knocks, I will take it.(我希望能获得一份更好的工作,如果机会来临,我会抓住。)
A:I feel I have reached the "glass ceiling" in my current job. / I feel there is no opportunity for advancement. (我觉得目前的工作,已经达到顶峰,即没有升迁机会。)
Q:How do you rate yourself as a professional?(你如何评估自己是位专业人员呢?)
A: With my strong academic background, I am capable and competent.
(凭借我良好的学术背景,我可以胜任自己的工作,而且我认为自己很有竞争力。)
A:With my teaching experience, I am confident that I can relate to students very well. (依我的教学经验,我相信能与学生相处的很好。)
Q: What contribution did you make to your current (previous) organization?(你对目前/从前的工作单位有何贡献?)
A: I have finished three new projects, and I am sure I can apply my experience to this position. (我已经完成三个新项目,我相信我能将我的经验用在这份工作上。)
Q:What do you think you are worth to us?(你怎么认为你对我们有价值呢?)
A:I feel I can make some positive contributions to your company in the future. (我觉得我对贵公司能做些积极性的贡献。)
Q:What make you think you would be a success in this position?(你如何知道你能胜任这份工作?)
A:My graduate school training combined with my internship should qualify me for this particular job. I am sure I will be successful. (我在研究所的训练,加上实习工作,使我适合这份工作。我相信我能成功。)
Q:Are you a multi-tasked individual?(你是一位可以同时承担数项工作的人吗?) or Do you work well under stress or pressure?(你能承受工作上的压力吗?)
A:Yes, I think so.
A:The trait is needed in my current(or previous) position and I know I can handle it well. (这种特点就是我目前(先前)工作所需要的,我知道我能应付自如。)
Q:What provide you with a sense of accomplishment. (什么会让你有成就感?)
A:Doing my best job for your company. (为贵公司竭力效劳。)
A:Finishing a project to the best of my ability. (尽我所能,完成一个项目。)
Q:If you had a lot of money to donate, where would you donate it to?Why?(假如你有很多钱可以捐赠,你会捐给什么单位?为什么?)
A:I would donate it to the medical research because I want to do something to help others. (我会捐给医药研究,因为我要为他人做点事。)
A:I prefer to donate it to educational institutions. (我乐意捐给教育机构。)
Q:What is most important in your life right now?(眼下你生活中最重要的是什么?)
A:To get a job in my field is most important to me. (对我来说,能在这个领域找到工作是最重要的。)
A:To secure employment hopefully with your company. (希望能在贵公司任职对我来说最重要。)
Q:What current issues concern you the most?(目前什么事是你最关心的?)
A:The general state of our economy and the impact of China'' entry to WTO on our industry. (目前中国经济的总体情况以及中国入世对我们行业的影响。)
Q: How long would you like to stay with this company?(你会在本公司服务多久呢?)
A: I will stay as long as I can continue to learn and to grow in my field. (只要我能在我的行业力继续学习和长进,我就会留在这里。)
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下面是读文网小编整理的bec商务英语高级词汇,欢迎大家阅读!
1. bullet point “弹头“圆点,弹点,文件中用来导引各要点的园点符号,亦作bullet。
e.g. These points for discussion are indicated by bullet points.
这些讨论要点由“弹头”圆点标明。
2. business concept 经营理念
e.g. This business concept has proved over the years to be extremely popular with British and international tourists alike.
多年来实践证明,这种经营理念得到英国及外国游客的普遍欢迎。
3. business district 商务地段,商务区(指写字楼、办公场所、银行、商店集中的区域或地段),亦作commercial district, commercial area, corporate business area
e.g. The hotel is only a five-minute walk from the business and shopping districts.
本饭店步行仅5分钟即可到达商务购物区
4. business class (飞机、车、船等的)公务舱,头等舱,亦作first class,与条件稍次、票价较低的economy class(经济舱)相对
e.g. The small airline has beaten the huge Royal Dutch KLM airline, and other national state air companies, to win the title of Europe's best usiness class service.
那家小型航空公司击败强手英国皇家荷兰航空公司及其他国家级豪华航空公司,荣获欧洲最佳商务舱服务的称号。
5. business-format franchising 经营模式特许权(特许授予者向特许经营者提供一个完整的经营模式,其中包括商标的使用、提供销售的商品或服务,经营手法、品质控制、市场策划、选择经营地点及其他必要的服务等,较显著的例子是麦当劳餐厅)
6. business hours 营业时间、办公时间
e.g. Normal business hours are between 9 am and 5 pm.
正常营业时间是上午9点到下午5 点。
7. business overdraft 商业透支,业务透支(银行提供给客户的短期贷款,使客户可支取多于其在银行帐户的金额)
e.g. A business overdraft would be most suitable for short-term loans.
商业透支项目最适合短期贷款。
8. business partner 商业伙伴
e.g. We work for lasting relationship with our business partners.
我们努力与商业伙伴建立永久关系。
9. business plan 经营计划(包括在一定时期提高销量、开发新产品,以及如何筹措资金、资源等)
e.g. The bank manager wants to see a business plan before agreeing to lend money.
银行经理要求先看该公司的业务规划再考虑是否准予贷款。
10. business practice 经营方式
e.g. Changing business practice have encouraged companies to move to brand-new premises.
不断变化的经营方式促使企业向新建场所搬迁。
11. business process(ing) re-engineering 业务流程重组,简称BPR
12. business sense 商业头脑,经商能力
e.g. We need to employ someone with (a) good business sense and social skills.
我们需要雇用懂得经商之道及社交技巧的人。
13. business teams 企业管理团队
e.g. Today’s business teams take many forms and handle many tasks.
当今企业管理团队有多种形式,担当多种任务。
14. Business Telecard International 国际商务电话卡,简称BTI
e.g. You can use your Business Telecard International at any card phone in the UK.
在英国任何一部卡式电话机上,都可以使用国际商务电话卡。
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下面是读文网小编整理的BEC商务英语中高级必备词汇 P-Z,欢迎大家阅读!
plant manager n. 工厂负责人
line manager n. 基层负责人
staff manager n. 部门经理助理
management accounts n. 管理帐目
matrix management n. 矩阵管理
*management information system(MIS) n. 管理信息系统
manning n. 人员配备
manpower n. 劳动力
manpower resources n. 劳动力资源
manual adj. 体力的,人工的,蓝领的
manufacture v. (用机器)制造
manufacturer n. 制造者(厂、商、公司)
manufacturing adj. 制造的
manufacturing industry 制造业
margin n. 利润
gross margin n. 毛利率
net margin n. 净利润
mark-up v. 标高售价,加价
market n. 市场;产品可能的销量
down market adv./adj. 低档商品/地的
up market adj./adv. 高档商品的/地
marketing mix n. 综合营销策略,指定价、促销、产品等策略的配合
market leader n. 市场上的主导公司
*market niche n. 小摊位,专业市场的一个小部分
market penetration n. 市场渗入
market segmentation 市场划分
market share n. 市场占有率,市场份额
*mass-marketing n. 大众营销术
*master production schedule n. 主要生产计划
*material requirements planning(MRP) n. 计算生产中所需材料的方法
*materials handling n. 材料管理,材料控制
maximise v. 使增至最大限度、最大化
measure n. 措施,步骤
media n. 新闻工具,传媒
mass media 大众传媒(如电视、广播、报纸等)
merchandising n. (在商店中)通过对商品的摆放与促销进行经营
merge v. 联合,合并
merger n. (公司,企业等的)合并
merit n. 优点,值得,应受
method study n. 方法研究
middleman n. 中间人,经纪人
full milk n. 全脂牛奶
skimmed milk n. 脱脂乳
minimise v. 使减至最小限度,最小化
*mission n. 公司的长期目标和原则
mobility n. 流动性,可移性
moderately adv. 中等地,适度地
monopoly n. 垄断,独占
mortgage n./v. 抵押
motivate v. 激励,激发……的积极性
motivated adj. 有积极性的
motivation n. 提供动机,积极性,动力
motive n. 动机
N
negotiate v. 谈判
negotiable adj. 可谈判的,可转让的
net adj. 净的,纯的
network n. 网络
*niche n. 专业市场中的小摊位
notice n. 通知,辞职申请,离职通知
O
objective n. 目标,目的
obsolete adj. 过时的,淘汰的,废弃的
offer n. 报价,发盘
offer v. 开价
off-season adj./adv. 淡季的
off-the-shelf adj. 非专门设计的
off-the-peg adj. 标准的,非顾客化的
opening n. 空位
operate v. 操作,经营,管理
operating profits 营业利润
*operations chart n. 经营(管理)表
*operations scheduling n. 生产经营进度表
opportunity n. 机会
*optimize v. 优化
option n. 选择权
share option n. 期权
organigram n. 组织图
organisation chart n. 公司组织机构图
orient v. 定向,指引
orientation n. 倾向,方向;熟悉,介绍情况
outcome n. 结果
outlay n. 开销,支出,费用
*outlet n. 商店
a retail outlet 零售店
outgoings n. 开支,开销
outlined adj. 概括,勾勒的草图
output n. 产量
*outsource v. 外购产品或由外单位制做产品
outstanding adj. 未付款的,应收的
over-demand n. 求过于供
overdraft n. 透支
overdraft facility 透支限额
overdraw v. 透支
*overhead costs n. 营业成本
*overheads n. 企业一般管理费用
overpay n. 多付(款)
overtime n. 加班
overview n. 概述,概观
owe v. 欠钱,应付
P
p.a.(=per annum) n. 每年
packaging n. 包装物;包装
parent company n. 母公司,总公司
part-time adj. 部分时间工作的,业余的
participate v. 参加,分享 (in)
partnership n. 合伙(关系),合伙,合伙企业
patent n. 专利
pay n. 工资,酬金
v. 付钱,付报酬
take-home pay 实得工资
payroll n. 雇员名单,工资表
peak n. 峰值,顶点
penetrate v. 渗透,打入(市场)
penetration n. 目标市场的占有份额
pension n. 养老金,退休金
perform v. 表现,执行
performance n. 进行,表现工作情况
performance appraisal n. 工作情况评估
perk n. 额外待遇(交通、保健、保险等)
personnel n. 员工,人员
*petty cash n. 零用现金
phase out n. 分阶段停止使用
*pick v. 提取生产用零部件或给顾客发货
* picking list n. 用于择取生产或运输订货的表格
pie chart n. 饼形图
pilot n. 小规模试验
pipeline n. 管道,渠道
plant capacity n. 生产规模,生产能力
plot v. 标绘,策划
*plough back n. 将获利进行再投资
* point of sale (POS) n. 销售点
policy n. 政策,规定, 保险单
*portfolio n. (投资)组合
*portfolio management n. 组合证券管理
post n. 邮件,邮局;职位
position n. 职位
potential n. 潜在力,潜势
power n. 能力
purchasing power 购买力
PR=Public Relations 公共关系
*preference shares n. 优先股
price n. 价格
market price 市场价,市价
retail price 零售价
probation n. 试用期
product n. 产品
production cycle n. 生产周期
production schedule n. 生产计划
product life cycle n. 产品生命周期
product mix n. 产品组合(种类和数量的组合)
productive adj. 生产的,多产的
*profile n. 简介形象特征
profit n. 利润
operating profit n. 营业利润
profit and loss account n. 损益帐户
project v. 预测
promote v . 推销
promotion n. 提升,升级
proposal n. 建议,计划
prospect n. 预期,展望
prospectus n. 计划书,说明书
prosperity n. 繁荣,兴隆
prototype n. 原型,样品
*publicity n. 引起公众注意
public adj. 公众的,公开的
go public 上市
public sector 公有企业
publicity n. 公开场合,名声,宣传
publics n. 公众,(有共同兴趣的)一群人或社会人士
punctual adj. 准时的
punctuality n. 准时
purchase v. & n. 购买
purchaser n. 买主,采购人
Q
QC(=Quality Circle) n. 质检人员
qualify v. 有资格,胜任
qualified adj. 有资格的,胜任的,合格的
qualification n. 资格,资格证明
quality n. 质量
quality assurance n. 质量保证
quality control 质量控制,质量管理
quarterly adj./adv. 季度的,按季度
questionnaire n. 调查表,问卷
quote n. 报价,股票牌价
quotation n. 报价,股票牌价
R
R&D Research and Development 研究与开发
radically adv. 根本地,彻底地
raise n. (美)增加薪金
v. 增加,提高;提出,引起
range n. 系列产品
rank n./v. 排名
rapport n. 密切的关系,轻松愉快的气氛
rate n. 比率,费用
fixed rate 固定费用,固定汇率
going rate 现行利率,现行汇率
rating 评定结果
ratio n. 比率
rationalise v. 使更有效,使更合理
raw adj. 原料状态的,未加工的
raw material n. 原材料
receive v. 得到
receipt n. 收据
receiver n. 接管人,清算人
accounts receivable 应收帐
receivership n. 破产管理
recession n. 萧条
reckon v. 估算,认为
recognise v. 承认
reconcile v. 使……相吻合,核对,调和
recoup v. 扣除,赔偿
recover v. 重新获得,恢复
recovery n. 重获,恢复
recruit v. 招聘,征募 n. 新招收的人员
recruitment n. 新成员的吸收
red n. 红色
in the red 赤字,负债
reduce v. 减少
reduction n. 减少
redundant adj. 过多的,被解雇的
redundancy n. 裁员,解雇
reference n. 参考,参考资料
reference number (Ref. No.) 产品的参考号码
refund n./v. 归还,偿还
region n. 地区
*reimburse v. 偿还,报销
reject n./v. 拒绝
reliability n. 可靠性
relief n. 减轻,解除,救济
relocate v. 调动,重新安置
remuneration n. 酬报,酬金
rent v. 租 n. 租金
rep (代表)的缩写
report to v. 低于(某人),隶属,从属
reposition v. (为商品)重新定位
represent v. 代表,代理
representative n. 代理人,代表
reputation n. 名声,声望
reputable adj. 名声/名誉好的
reserves n. 储量金,准备金
resign v. 放弃,辞去
resignation n. 辞职
resistance n. 阻力,抵触情绪
respond v. 回答,答复
response n. 回答,答复#p#分页标题#e#
restore v. 恢复
result/results n. 结果,效果
retail n./v. 零售
retailer n. 零售商
*retained earnings n. 留存收益
retire v. 退休
retirement n. 退休
return n. 投资报酬
*return on investment (ROI) n. 投资收入,投资报酬
revenue n. 岁入,税收
review v./n. 检查
reward n./v. 报答,报酬,奖赏
*rework v. (因劣质而)重作
risk capital n. 风险资本
rival n. 竞争者,对手
adj. 竞争的
rocket v. 急速上升,直线上升,飞升
ROI Return on Investment 投资利润
roughly adv. 粗略地
round adj. 整数表示的,大约
round trip 往返的行程
royalty n. 特许权,专利权税
run v. 管理,经营
running adj. 运转的
S
sack v. 解雇
sales force 销售人员
sample n. 样品
v. 试验;抽样检验
*saturation n. (市场的)饱和(状态)
saturate v. 饱和
save v. 节省,储蓄
savings n. 存款
scale n. 刻度,层次
scapegoat n. 替罪羊
scare adj. 缺乏的,不足的
*scrap n. 废料或废品
seasonal adj. 季节性的
section n. 部门
sector n. 部门
*securities n. 债券及有价证券
segment n. 部分
v. 将市场划分成不同的部分
segmentation n. 将市场划分成不同的部门
semi-skilled adj. 半熟练的
settle v. 解决,决定
settlement n. 解决,清偿,支付
service n. 服务,帮佣
services n. 专业服务
settle v. 安排,支付
set up v. 创立
share n. 股份
shareholder n. 股东
*shelf-life n. 货架期(商品可以陈列在货架上的时间)
shift n. 轮班
showroom n. 陈列室
simulation n. 模拟
shop n. 商店
closed shop 限制行业(只允许本工会会员)
open shop 开放行业(非会员可从事的工作)
shop steward 工会管事
shopfloor 生产场所
shortlist n. ……供最后选择的候选人名单
v. 把……列入最后的候选人名单
sick adj. 病的
sick leave 病假
sick note 病假条
sick pay 病假工资
sickness 生病
skill n. 技能,熟巧
skilled employee n. 熟练工人
*skimming n. 高额定价,撇奶油式定价
slogan n. 销售口号
slump n. 暴跌
a slump in sales 销售暴跌
soft-sell n. 劝诱销售(术),软销售(手段)
software n. 软件
sole adj. 仅有的,单独的
sole distributor 独家分销商
solvent adj. 有偿付能力的
*sourcing n. 得到供货
spare part n. 零部件
specification n. 产品说明
split v. 分离
spokesman n. 发言人
sponsor n. 赞助者(为了商品的广告宣传)
spread n. (股票买价和卖价的)差额
stable adj. 稳定的
staff n. 职员
stag n. 投机认股者
v. 炒买炒卖
stagnant adj. 停滞的,萧条的
*statute n. 成文法
statutory adj. 法定的
steadily adv. 稳定地,平稳地
stock n. 库存,股票
stock exchange n. 证券交易所
*stockbroker n. 股票经纪人
stock controller 库房管理者
storage n. 贮藏,库存量
strategy n. 战略
*streamline v. 精简机构,提高效率
stress n. 压力,紧迫
strike n. 罢工
structure n. 结构,设备
*subcontract v. 分包(工程项目),转包
subordinate n. 下级
adj. 下级的
subscribe v. 认购
subsidiary n. 子公司
subsidise v. 补贴,资助
subsidy n. 补助金
substantially adv. 大量地,大幅度地
summarise v. 概括,总结
superior n. 上级,长官
supervisor n. 监督人,管理人
supervisory adj. 监督的,管理的
supply n./v. 供给,提供
survey n 调查
*SWOT analysis n. SWOT分析是分析一个公司或一个项目的优点、弱点、机会和风险*synergy n. 协作
T
tactic n. 战术,兵法
tailor v. 特制产品
tailor made products 特制产品
take on 雇用
takeover n. 接管
target n. 目标
v. 把……作为目标
tariff n. 关税;价目表
task n. 任务,工作
task force n. 突击队,攻关小队(为完成某项任务而在一起的一组人)
tax n. 税,税金
capital gains tax n. 资本收益税
corporation tax n. 公司税,法人税
income tax n. 所得税
value added tax 增值税
tax allowance 免减税
tax avoidance 避税
taxable 可征税的
taxation 征税
tax-deductible 在计算所得税时予以扣除的
telesales n. 电话销售,电话售货
temporary adj. 暂时的
temporary post 临时职位
tender n./v. 投标
territory n. (销售)区域
tie n. 关系,联系
throughput n. 工厂的总产量
TQC(=Total Quality Control) n. 全面质量管理
*track record n. 追踪记录,业绩
trade n./v. 商业,生意;交易,经商
balance of trade 贸易平衡
trading profit 贸易利润
insider trading 内部交易
trade mark 商标
trade union 工会
trainee n. 受培训者
*transaction n. 交易,业务
transfer n./v. 传输,转让
*transformation n. 加工
transparency n. (投影用)透明胶片
treasurer n. 司库,掌管财务的人
*treasury n. 国库,财政部
trend n. 趋势,时尚
*trouble-shooting n. 解决问题
turnover n. 营业额,员工流动的比率
staff turnover 人员换手率
stock turnover 股票换手率
U
undertake v. 从事、同意做某事
undifferentiated marketing n. 无差异性营销策略
uneconomical adj. 不经济的,浪费
unemployment n. 失业
unemployment benefit n. 失业津贴
unit n. 单位
unit cost n. 单位成本
update v. 使现代化
up to date adj./adv. 流行的,现行的,时髦的
upgrade v. 升级,增加
upturn n. 使向上,使朝上
USP 唯一的销售计划
V
vacancy n. 空缺
vacant adj. 空缺的
value n./v. 价值,估价
valuation n. 价值
value-added n. 增加值
variable n. 可变物
variation n. 变化,变更
variety n. 多样化
a variety of 多种多样的
vary v. 改变,修改
VAT Value Added Tax 增值税
vendor n. 卖主(公司或个人)
venture n. 冒险,投机
venue n. 地点,集合地点
viable adj. 可行的
viability n. 可行性
vision n. 设想,公司的长期目标
vocation n. 行业,职业
vocational adj. 行业的,职业的
W
wage n. (周)工资
wage freeze n. 工资冻结
warehouse n. 仓库,货栈
wealth n. 财富,资源
wealthy adj. 富裕的,丰富的
welfare n. 福利
white-collar 白领阶层
white goods n. 如冰箱和洗衣机等用在厨房中的产品
wholesale n./adj./adv. 批发
wholesaler 批发商
*wind up v. 关闭公司
withdraw v. 拿走,收回,退出
withdrawal n. 拿走,收回,退出
wholesale n./a. 批发;批发的
wholesaler n. 批发商
work n. 工作
working conditions n. 工作条件
work-in-progress n. 工作过程
workload n. 工作量
work order n. (包括原料、半成品、成品的)全部存货总量
work station 工作位置
*working capital n. 营运资本,营运资金
write off v. 取消
write-off n. 债务的取消
Y
*yield n. 有效产量
Z
*zero defect n. 合格产品
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下面是读文网小编整理的BEC商务英语中高级必备词汇 A-M, 希望对大家有帮助。
abroad adv. 在国外,出国,广泛流传
absence n. 缺席,离开
absent adj. 不在,不参与
absenteeism n. (经常性)旷工,旷职
absorb v. 吸收,减轻(冲击、困难等)作用或影响
abstract n. 摘要
access n. 接近(或进入)的机会,享用权
v. 获得使用计算机数据库的权利
accommodation n. 设施,住宿
account n. 会计帐目
accountancy n. 会计工作
accountant n. 会计
accounts n. 往来帐目
account for 解释,说明
account executive n. (广告公司)客户经理
*accruals n. 增值,应计
achieve v. 获得或达到,实现,完成
acknowledge v. 承认,告知已收到(某物),承认某人
acquire v. 获得,得到
*acquisition n. 收购,被收购的公司或股份
acting adj. 代理的
activity n. 业务类型
actual adj. 实在的,实际的,确实的
adapt v. 修改,适应
adjust v. 整理,使适应
administration n. 实施,经营,行政
administer v. 管理,实施
adopt v. 采纳,批准,挑选某人作候选人
advertise v. 公布,做广告
ad n. 做广告,登广告
advertisement n. 出公告,做广告
advertising n. 广告业
after-sales service n. 售后服务
agenda n. 议事日程
agent n. 代理人,经纪人
allocate v. 分配,配给
amalgamation n. 合并,重组
ambition n. 强烈的欲望,野心
*amortise v. 摊还
analyse v 分析,研究
analysis n. 分析,分析结果的报告
analyst n. 分析家,化验员
annual adj. 每年的,按年度计算的
annual general meeting (AGM) 股东年会
anticipate v. 期望
anticipated adj. 期待的
appeal n. 吸引力
apply v. 申请,请求;应用,运用
applicant n. 申请人
application n. 申请,施用,实施
appointee n. 被任命人
appraisal n. 估量,估价
appreciate v. 赏识,体谅,增值
*appropriate v. 拨出(款项)
approve v. 赞成,同意,批准
aptitude n. 天资,才能
*arbitrage n. 套利交易 套汇 仲裁
arbitration n. 仲裁
*arrears n. 欠帐 到期未付款
assemble v. 收集,集合
assembly-line n. 装配线,流水作业线
assess v. 评定,估价
asset n. 资产
current asset n. 流动资产
fixed asset n. 固定资产
frozen asset n. 冻结资产
intangible assets n. 无形资产
liquid assets n. 速动资产
tangible assets n. 有形资产
assist v. 援助,协助,出席
audit n. 查账,审计 V. 稽查 查帐
automate v. 使某事物自动操作
average n. 平均,平均水准
awareness n. 意识;警觉
B
backing n. 财务支持,赞助
backhander n. 追加一杯酒 回扣 贿赂 bribe
*backlog n. 积压(工作或订货)
bad debt 死账(无法收回的欠款)
balance n. 收支差额,余额
balance of payments n. 贸易支付差额
balance sheet n. 资产负债表
bankrupt adj. 破产的
bankruptcy n. 破产
bank statement n. 银行结算清单(给客户的),银行对账单
bar chart n. 条形图,柱状图
bargain v. 谈判,讲价
base n. 基地,根据地
batch n. 一批,一组,一群
batch production 批量生产
bear market n. 熊市
beat v. 超过,胜过
behave v. 表现,运转
behavior n. 举止,行为,运转情况
below-the-line advertising 线下广告,尚未被付款的广告
benchmark n. 衡量标准 基准
benefit n. 利益,补助金,保险金得益
fringe benefits n. 附加福利
sickness benefit n. 疾病补助费
bid n. 出价,投标
takeover bid n. 盘进(一个公司)的出价
bill n. 账单,票据
billboard n. (路边)广告牌,招贴板
black adj. 违法的
in the black 有盈余,贷方
black list 黑名单,禁止贸易的(货物、公司及个人)名单
black Monday n. 黑色星期一,指1987年10月国际股票市场崩溃的日子
blue chips n. 蓝筹股,绩优股
blue-collar adj. 蓝领(工人)的
Board of Directors n. 董事会
Bond n. 债券
bonus n. 津贴,红利
books n. 公司帐目
book value n. 账面价值,(公司或股票)净值
bookkeeper n. 簿记员,记帐人
boom n. 繁荣,暴涨
boost v. 提高,增加,宣扬
bottleneck n. 瓶颈,窄路,阻碍
bottom adj. 最后的,根本的
v. 到达底部,建立基础
bounce v. 支票因签发人无钱而遭拒付并退回
brainstorm n./v. 点子会议,献计献策, 头脑风暴
branch n. 分支,分部
brand n. 商标,品牌
brand leader n. 占市场最大份额的品牌,名牌
brand loyalty n. (消费者)对品牌的忠实
break even v. 收支相抵,不亏不盈
break even point 收支相抵点, 盈亏平衡点
breakthrough n. 突破
brief n. 摘要
brochure n. 小册子
broker n. 经纪人,代理人
bull market 牛市
budget n. 预算
bulk n. 大量(货物)
adj. 大量的
bust adj. 破了产的
buyout n. 买下全部产权
C
CAD(=Computer Aided Design) n. 计算机辅助设计
call n. 打电话
call on v. 呼吁,约请,拜访
campaign n. 战役,运动
candidate n. 求职者,候选人
canteen n. 食堂 小卖部
canvass v. 征求意见,劝说
capacity n. 生产额,(最大)产量
caption n. 照片或图片下的简短说明
capital n. 资本,资金
capture v. 赢得
cash n. 现金,现付款
v. 兑现
cash flow n. 现金流量
case study n. 案例分析
catalogue n. 目录,产品目录
catastrophe n. 大灾难,大祸
CEO n. Chief Executive Officer(美)总经理
chain n. 连锁店
challenger n. 挑战者
channel n. (商品流通的)渠道
charge n. 使承担,要(价),把……记入(账册等)
chart n. 图表
checkout n. 付款台
chief adj. 主要的,首席的,总的
CIF, c.i.f. 成本保险费加运费
circular n. 传阅的小册子(传单等)
circulate v. 传阅
claim n./v. 要求,索赔
client n. 委托人,顾客
cold adj. 没人找上门来的,生意清淡的
commercialize v. 使商品化
commission n. 佣金
*commitment n. 承诺
commodity n. 商品,货物
company n. 公司
limited (liability) company (ltd.) 股份有限公司
public limited company (plc) n. 股票上市公司
compensate v. 补偿,酬报
compensation n. 补偿,酬金
compete v. 比赛,竞争
competition n. 比赛,竞争
competitor n. 竞争者,对手
competitive adj. 竞争性的
component n. 机器元件、组件、部件,部分
concentrated marketing n. 集中营销策略
condition n. 条件,状况
*configuration n. 设备的结构、组合 构造 外形
conflict n. 冲突,争论
*conglomerate n. 综合商社,多元化集团公司
*consolidate v. 帐目合并
*consortium n. 财团
constant adj. 恒定的,不断的,经常的
consultant n. 咨询人员,顾问,会诊医生
consumables n. 消耗品 a. 可消费的
consumer durables n. 耐用消费品(如:洗衣机)
consumer goods n. 消费品,生活资料
*contingency n. 意外事件
continuum n. 连续时间
contract n. 合同,契约
contractor n. 承办商,承建人 定约人 承包人
contribute v. 提供,捐献
contribution n. 贡献,捐献,税
conversion n. 改装,改造
conveyor n. 运送,传递,转让
core time n. (弹性工作制的)基本上班时间(员工于此段时间必须上班,弹性只对除此以外的时间有效)
cost n. 成本
fixed costs 固定成本
running costs 日常管理费用
variable costs 可变成本
cost-effective adj. 合算的,有效益的
costing n. 成本计算,成本会计
credit n. 赊购,赊购制度
credit control 赊销管理(检查顾客及时付款的体系)
letter of credit 信用证
credit limit 赊销限额
credit rating 信贷的信用等级,信誉评价
creditor n. 债权人,贷方
*creditworthiness n. 信贷价值,信贷信用
crisis n. 危机,转折点
critical adj. 关键的
*critical path analysis n. 关键途径分析法
currency n. 货币,流通
current adj. 通用的,现行的
Current account 往来帐户,活期(存款)户
current assets n. 流动资产
current liabilities n. 流动负债
customise v. 按顾客的具体要求制造(或改造等);顾客化
cut-throat adj. 残酷的,激烈的
cut-price a. 削价(出售)的
CV(=curriculum vitae) n. 简历,履历 vita 个人简历 生活
*cycle time n. 循环时间
D
damages n. 损害,损失
deadline n. 最后期限
deal n. 营业协议,数量
v. 交易
dealer n. 商人
debit n. 借方,欠的钱
v. 记入帐户的借方
debt n. 欠款,债务
to get into debt 负债
to be out of debt 不欠债
to pay off a debt 还清债务
debtor n. 债务人
aged debtors 长期债务人
declare v. 申报,声明
decline n./v. 衰退,缓慢,下降
decrease v. 减少
deduct v. 扣除,减去
default n. 违约,未履行
defect n. 缺陷
defective adj. 有缺点的
defer v. 推迟
deferred payments n. 延期支付
deficit n. 赤字
delivery cycle n. 交货周期
*demand management n. 需求规化
demotivated adj. 消极的,冷谈的
deposit n. 储蓄,预付(定金)
depot n. 仓库
depreciate v. 贬值,(对资产)折旧
depressing adj. 令人沮丧的
deputy n. 代理人,副职,代理
devalue v. 货币贬值(相对于其它货币)
diet n. 饮食,食物,特种饮食
differentiation n. 区分,鉴别
dimensions n. 尺寸,面积,规模
direct v 管理,指导
director n. 经理,主管
Managing Director n. 总经理
direct cost n. 直接成本
direct mail n. (商店为招揽生意而向人们投寄的)直接邮件
direct selling n. 直销,直接销售
directory n. 指南,号码簿
discount n. 折扣,贴现
dismiss v. 让……离开,打发走
dismissal n. 打发走
dispatch n./v. 调遣
display n./v. 展出,显示
dispose v. 安排,处理(事务)
dispose of 去掉,清除
distribution n. 分配,分发,分送产品
*diversify v. 从事多种经营;多样化
divest v. 剥夺
dividend n. 股息,红利,年息
division n. 部门
*dog n. 滞销品
down-market a./ad. 低档商品的
*down-time/downtime n. 设备闲置期
DP(=Data Processing) n. 计算机数据处理,计算机数据处理部门
dramatic adj. 戏剧性的
drive n. 积极性,能动性
due adj. 应付的,预期的
dynamic adj. 有活力的
E
earnings n. 工资
efficiency n. 效率
endorse v. 背书,接受
engage v. 雇用
entitle v. 授权
entitlement n. 应得的权利
holiday entitlement n. 休假权
equity n. 股东权益
equity capital n. 股本
equities 普通股,股票
estimated demand n. 估计需求
evaluate v. 估价,评价
eventual adj. 最终的
exaggerate v. 夸张
exceed v. 超过
exhibit n. 展览,表现
expenditure n. 花费,支出额
expense n. 费用,支出
expense account n. 费用帐户
expenses n. 费用,业务津贴
expertise n. 专长,专门知识和技能
*exposure n. 公众对某一产品或公司的知悉;广告所达到的观众总数
F
facilities n. 用于生产的设备、器材
facilities layout n. 设备的布局规化、计划
facilities location n. 设备安置
*factoring n. 折价购买债券
*fail-safe system n. 安全系统
feasibility study n. 可行性研究
feedback n. 反馈,反馈的信息
field n. 办公室外边,具体业务
file n. 文件集,卷宗,档案,文件
v. 把文件(或资料)归档
fill v. 充任
finance n. 资金,财政
v. 提供资金
financial adj. 财政的
financing n. 提供资金,筹借资金
finished goods n. 制成品
firm n. 公司
fire v. 解雇
fix v. 确定,使固定在
fix up v. 解决,商妥
fiscal adj. 国库的,财政的
*flagship n. 同类中最成功的商品,佼佼者
flexible adj. 有弹性的,灵活的
flextime n. 弹性工作时间制
flier(=flyer) n. 促销传单
float v. 发行股票
flop n. 失败
flow shop n. 车间
fluctuate v. 波动,涨落,起伏
FOB, f.o.b n. 离岸价
*follow-up n. 细节落实,接连要做的事
forecast v. 预测
four P's 指产品PRODUCT、价格PRICE、地点PLACE、促销PROMOTION
framework n. 框架,结构
*franchise n. 特许经销权
v. 特许经销,给予特许经销权
franchisee n. 特许经营人
franchiser n. 授予特许经营权者
fraud n. 欺骗
*freebie n. (非正式的)赠品,免费促销的商品
freelance n.& adj. 自由职业者(的)
funds n. 资金,基金
futures n. 期货交易
G
gap n. 缺口,空隙
*gearing n. 配称(即定息债务与股份资本之间的比率)
*gimmick n. 好主意,好点子
goal n. 目标
going adj. 进行的,运转中的
going rate n. 产品的市场价格
goods n. 货物,商品
goodwill n. 声誉
*go public v. 首次公开发行股票
grapple with v. 与……搏斗,尽力解决
grievance n. 申诉,抱怨
gross adj. 总的,毛的
gross margin n. 毛利率
gross profit n. 毛利
gross yield n. 毛收益
gradually adv. 逐渐地
group n. (由若干公司联合而成的)集团
grow v. 增长,扩大
growth n. 增长,发展
guarantee n. 保证,保单
guidelines n. 指导方针,准则
H
hand in v. 呈送
hand in one's notice 递交辞呈
handle v. 经营
*hands on adj. 有直接经验的
hard sell n. 强行推销
hazard n. 危险,危害行为
head n. 主管,负责
health and safety n. 健康和安全
*hedge n. 套期保值
hidden adj. 隐藏的,不明显的
hierarchy n. 等级制度,统治集团,领导层
hire v. 雇用
hire purchase n. 分期付款购物法
hit v. 击中,到达
holder n. 持有者
holding company n. 控股公司
hostile adj. 不友好的,恶意的
HRD n. 人力资源发展部
human resources n. 人力资源
*hype n. 天花乱坠的(夸张)广告宣传
I
impact n. 冲击,强烈影响
implement v. 实施,执行
implication n 隐含意义
incentive n. 刺激;鼓励
income n. 工资或薪金收入,经营或投资的收入
earned income 劳动收入,劳动所得
unearned income 非劳动收入,投资所得
increment v. 定期增加
incur v 招致,承担
*indemnity n. 偿还,赔偿
index n. 指数,索引
retail price index 零售价格指数
indirect costs n. 间接成本
induction n. 就职
industrial adj. 工业的
industrial action n. (罢工、怠工等)劳工行动
industrial relations n. 劳资关系
inefficiency n. 低效率,不称职
inflate v. 抬高(物价),使通货等)膨胀
inflation n. 通货膨胀
*infringe v. 违法,违章
initial adj. 初步的
innovate v. 革新
input n. 投入
insolvent adj. 无清偿力的
installment n. 部分,分期付款
insure v. 给……保险,投保
insurance n. 保险
interest n. 利息,兴趣
interest rate n. 利率
interim n. 中期,过渡期间
intermittent production n. 阶段性生产
interview n./v. 面试
interviewee n. 被面试的人
interviewer n. 主持面试的人,招聘者
introduce v. 介绍,提出
*inventory n. 库存
buffer inventory n. 用于应付突发性需求的存货
capacity inventory n. 用于将来某时使用的存货
cycle inventory n. 循环盘存
decoupling inventory n. 保险性存货(以应付万一)
finished goods inventory n. 制成品存货(盘存)
pipeline inventory n. 在途存货
raw materials inventory n. 原材料存货
work-in-progress inventory n. 在制品盘存(存货)
invest v. 投资
investment n. 投资
investor n. 投资者
invoice n. 发票
v. 给(某人)开发票
irrevocable adj. 不可撤消的,不能改变的
issue n. 发行股票
* rights issue n. 优先认股权
IT=Information Technology 信息技术
item n. 货物,条目,条款
J
job n. 工作
job description 工作说明,职务说明
*job lot n. 一次生产的部分或少数产品
job mobility 工作流动
job rotation 工作轮换
job satisfaction 工作的满意感(自豪感)
*job shop n. 专门车间
jobbing n. 为一次性的或小的订货需求而特设的生产制度
joint adj. 联合的
joint bank account (几个人的)联合银行存款帐户
journal n. 专业杂志
*jurisdiction n. 管辖(权)
junk bonds n. 低档(风险)债券,垃圾债券
junk mail n. (未经收信人要求的)直接邮寄的广告宣传
*just-in-time n. 无库存制度
K
key adj. 主要的,关键的
knockdown adj. (价格)很低的
know-how n. 专门技术
L
label n. 标签,标牌
v. 加标签,加上标牌
labour n. 劳动,工作,劳动力
labour market 劳动力市场
labour relations 劳资关系
labour shortage 劳动力短缺
*launch v. 在市场推出一种新产品
n. 新产品的推出
lay-off/layoff n./v. 临时解雇
layout n. 工厂的布局
lead v. 领先,领导
lead time n. 完成某项活动所需的时间
leaflet n. 广告印刷传单
lease n. 租借,租赁物
legal adj. 合法的
lend v. 出借,贷款
lessee n. 承租人
lessor n. 出租人
*ledger n. 分类帐
nominal ledger n. 记名帐
purchase ledger n. 进货
sales ledger n. 销货帐
*leverage n. 杠杆比率
liability n. 负债
liabilities n. 债务
licence(US: license) n. 许可证
license v. 许可,批准
life cycle n. 寿命周期
likely adj. 可能的
*line process 流水线(组装)
link n. 关系,联系,环
liquid adj. 易转换成现款的
liquidate v. 清算
*liquidity n. 拥有变现力
liquidation n. 清理(关闭公司),清算
liquidator n. 清算人,公司资产清理人
listed adj. 登记注册的
listing n. 上市公司名录
literature n. (产品说明书之类的)印刷品,宣传品
litigate v. 提出诉讼
loan n./v. 贷款,暂借
logo n. 企业的特有标记
lose v. 亏损
loser n. 失败者
loss n. 损失
lot n. 批,量
loyalty n. 忠诚,忠实
M
magazine n. 杂志,期刊
mailshot n. 邮购
maintain v. 维持,保持
maintenance n. 维持,坚持
major adj. 重大的,主要的,较大的
majority shareholding 绝对控股
make n. 产品的牌子或型号
make-to-order adj. 根据订货而生产的产品
make-to-stock adj. 指那些在未收到订货时就已生产了的产品
management n. 管理,管理部门
middle management n. 中层管理人员
senior management n. 高层管理人员
managerial adj. 管理人员的,管理方面的
manager n. 经理
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下面是读文网小编整理的新编商务英语阅读教程,希望对大家有帮助。
Chapter 1 Economics (经济学)
Text: Four Basic Market Structures
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: The Turning Point
Chapter 2 International Trade (国际贸易)
Text: Gains from Trade and Regional Agreements
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Defrosting Doha
Chapter 3 International Finance (国际金融学)
Text: Exchange Rate Theory Review: Policy Implications
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: East Asia's Foreign Exchange Rate Policies
Chapter 4 Banking (货币银行学)
Text: Natural and Neutral Rates of Interest in Theory and Policy Formulation
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Norwegian Financial Institutions
Chapter 5 Investment (投资学)
Text: Information and the Efficiency of the Capital Markets
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Sub?prime Mortgage Crisis in USA
Chapter 6 Insurance (保险学)
Text: Insurance in Theory
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Explanations for Poor Performance of Insurance
Chapter 7 Taxation (税收)
Text: Income Tax
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: How Many Types and Acquisition Channels of Individual Income Tax Payment Receipts?
Chapter 8 Management (管理学)
Text: Functions of Managements
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: The Challengers
Chapter 9 Marketing (营销学)
Text: What is Marketing
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: The Legacy That Got Left on The Shelf
Chapter 10 Accounting (会计学)
Text: Accounting Information
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Global Accounting Effort Gains A Step
Chapter 11 International Business(国际商务)
Text: Globalization
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: The Globalization of the Small Enterprise
Chapter 12 Business Communication (商务沟通)
Text: Business Communication
Notes
Words & Expressions
Special Terms
Exercises
Supplementary Reading: Are Your Global Team Members Miles Apart?
References (课外阅读参考)
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下面是读文网小编整理的大学商务英语阅读教程,希望对大家有帮助。
Unit One Finance
Intensive Reading
Passage1 When Bankers Bets Go Bad
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 CarlyleGroup's Asian Invasion
Words&Expressions
Notes
Passage2 Why the Dollar Is Blooming Again
Words&Expressions
Notes
Extracurricular Reading
Passage1 How Banks Pretty up the Profit Picture
Passage2 Thai Stocks:What Goes Up
Passage3 Inventing to Order
Passage4 It s an Office Party in Hong Kong
Reading Skills逻辑篇
Unit Two Hum an Resource Management
Intensive Reading
Passage1 China s Problem of Labor
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 No Prizes for Runners-up
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 The Inside Story(PartⅠ:The Power of Online HR Management)
Words&Expressions
Notes
Passage2 The Inside Story(PartⅡ:Online Training as an Alternative)
Words&Expressions
Notes
Extracurricular Reading
Passage1 Organized Labor Revival(PartⅠ:Are Unions Declining in Europe?)
Passage2 Organized Labor Revival(PartⅡ:Union Revival,True or Not?)
Passage3 Case Study:Is There a Nice Way to Fire Your Employees?
Passage4 Hold that Body Count!
Reading Skills快速阅读篇
Unit Three Marketing
Intensive Reading
Passage1 Celebrity Endorsements as a Strategy
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Challenges in Global Advertising and Promotion
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 Advertisement
Words&Expressions
Notes
Passage2 Marketing to Latinos and African Americans
Words&Expressions
Notes
Extracurricular Reading
Passage1 Advertising on the Web:Companies Grab the BrassRing
Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures:
TheRise ofCorporate Branding
Passage3 Offering Guarantees to Promote Sales
Passage4 Power Pricers:How Smart Companies Use Price as a StrategicTool
Reading Skills长难句分析篇
Unit Four Management
Unit Five Trade
Unit Six Global Economy
附录:常用商务英语词汇表
参考文献
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