“价格战”英语怎么说
名词解释:“价格战”一般是指企业之间通过竞相降低商品的市场价格展开的一种商业竞争行为,其主要内部动力有市场拉动、成本推动和技术推动,目的是打压竞争对手、占领更多市场份额、消化库存等,如沸沸扬扬的京东当当价格战。你知道怎么用英语表达吗?
A cut-throat price war has broken out between major e-commerce companies.
The initial battle was between two major companies, Suning Appliance and Jingdong Mall. But as hostilities erupted, other companies joined the fray.
Suning Appliance, a major electroniCSand appliances retailer, reduced prices sharply on Wednesday.
Meanwhile executives at rival Jingdong Mall held a strategy meeting on Wednesday, slashed prices and canceled vacations.
一场激烈的价格战在几大电子商务企业间爆发。起初的价格战是在苏宁电器和京东商场之间进行,但是随着价格战的爆发,其他几家企业也纷纷加入。作为一家大型电器零售商,苏宁电器周三大幅降价。同时,京东商城的决策者也在周三召开决策会议,开始大幅降价并取消了假期。
【讲解】文中的 price war 即指价格战,文中的 e-commerce 指电子商务,是指在因特网开放的网络环境下,基于浏览器或服务器应用方式,买卖双方不谋面地进行各种商贸活动,e是指 electronic (电子的),电子商务的模式有,B2B(Business to Business),B2C(Business to Consumer),C2C(Consumer to Consumer)等。我们一起来看看其它一些与“电子商务”相关的英文词汇:团购 group-buying ,秒杀 seckilling,网上购物 online shopping,第三方支付平台 third party payment platform,网上商城 online shop/shopping mall,电子转账 electronic fund transfer。